I’m finding the best deals in the Amazon Spring Sale, from Kindles to Samsung phones

Money-saving writer shares tips for finding deals in Amazon Spring Sale
The Amazon Spring Sale is officially here, with big discounts across tech, beauty, household appliances and more. Running until Monday, 16 March, it’s a great opportunity to nab a bargain, and I’m bringing you the best Amazon Spring Sale deals on products that are worth your hard-earned cash.
While I would caution anyone against getting carried away during big sales events, taking advantage of deals is a great way to save on items you were already planning to buy. With the sale kicking off today, we’ve already seen discounts on expert-approved products like the Dyson supersonic nural, Ninja air fryers and Microsoft laptops.
As a money-saving writer, I know a thing or two about finding a good deal. I’m here to let you know which of these deals are a total steal, and which are beaten at competitors like AO, Very and Currys. Keep reading for the best Amazon Spring Sale deals, plus everything you need to know about shopping at the retail giant.
Best deals in the Amazon Spring Sale
- Apple watch series 11 smartwatch: Was £399, now £329, Amazon.co.uk
- Ninja foodi max dual zone digital air fryer: Was £239.99, now £170.99, Amazon.co.uk
- Ninja slushi: Was £349, now £224, Amazon.co.uk
- Samsung galaxy s26 ultra: Was £1,449 now £1,279, Amazon.co.uk
- Dyson supersonic nural: Was £399, now £299, Amazon.co.uk
- Oral-B iO3 with travel case: Was £160, now £67.50, Amazon.co.uk
Apple watch series 11 smartwatch: Was £399, now £329, Amazon.co.uk
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(David Phelan/The Independent)
The thinnest Apple Watch ever now has £70 off in Amazon’s Spring Sale. Tech critic David Phelan praised its “impressively lightweight design” and long battery life. “It has the most versatile looks: equally suited to a workout at the gym and a dressy evening out,” he said in his review of the Apple Watch. In terms of features, the series 11 tracks heart rate, respiratory rate and blood oxygen. It even gives you a sleep score, to help you work out how to make your rest more restorative.
Apple AirPods 4 with active noise cancellation: Was £169, now £139, Amazon.co.uk
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(Amazon)
The Apple AirPods 4 with active noise cancellation are currently cheaper at Amazon than at any other reputable retailer. Tech critic David Phelan crowned these “the best-value AirPods ever” in his review, praising their “great battery life” and “faithful sound”. He said: “They’re also amazingly small and light, both the earbuds and the Magsafe-compatible case they come in.”
Ninja foodi max dual zone digital air fryer: Was £239.99, now £170.99, Amazon.co.uk
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(Caroline Preece/The Independent)
The best Ninja air fryer has £70 off in the Amazon Spring Sale right now. Household appliance reviewer Caroline Preece called the model a “powerhouse” due to its “impressive” cooking power. Its versatile cooking functions mean you can crisp, air fry, roast, reheat, dehydrate and bake your way to delicious meals. “Chicken emerged juicier, chips developed that perfect golden crunch, and vegetables caramelised beautifully, compared with some other models we tested,” noted the review.
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The entry-level Ring video doorbell looks much like every other model. (Alistair Charlton/The Independent)
Our best budget video doorbell has been slashed to half price in the Amazon Spring Sale. While this is Ring’s entry-level doorbell, it still comes with some solid features: it records in 1440p and has colour night vision. “It also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time,” said our tester Alistair Charlton.
Samsung galaxy s26 ultra: Was £1,449 now £1,279, Amazon.co.uk
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Battery life when gaming with the Samsung Galaxy S26 Ultra is impressive, even with the most demanding of titles (Jake Brigstock/The Independent)
The brand-new Samsung Galaxy S26 Ultra is £170 in the Amazon Spring Sale. According to tech critic David Phelan, this model is an improvement on the previous iteration. “The faster processor, effective vapour cooling chamber, subtly improved cameras, and improved design all add up,” he said in his review. The photography and AI features also impressed him. “Samsung’s new flagship is the best phone it has made to date, and the best Android phone currently available,” he concluded.
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(Daisy Lester)
The Dyson supersonic nural received high praise from senior shopping writer Daisy Lester, who called it “well worth the investment”. It took just ten minutes to dry her long hair, she said. “The results were impressive. My hair looked shinier and felt far softer than it does after using other hair dryers.”
The price of this gadget often creeps up to £399, so if you’ve had your eye on it for a while, now may be a good time to go for it. If you miss out on the Spring Sale deal, it’s also being sold for a similar price at AO and Very.
Amazon Fire TV stick: Was £39.99, now £23.99, Amazon.co.uk
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(Amazon)
You can get the newest generation of the Amazon Fire TV stick for just £23.99 with this deal. Watch Netflix, Prime Video, Disney+, Apple TV+ and more in full HD. You’ll also be able to watch live TV, stream music and control your smart home device using the voice commands. If you want even better visuals, the fire stick 4K is also on sale (Was £59.99, now £33.99, Amazon.co.uk).
Delonghi magnifica plus bean-to-cup machine: Was £687.99, now £549.99, Amazon.co.uk
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(Currys)
Rated highly in our review of the best coffee machines, De’Longhi’s magnifica now has almost £140 off in Amazon’s Spring Sale. The fully automatic machine lets you tailor the strength, grind and temperature of your cup of joe. “I found it made a great coffee, and you can tweak the intensity of your coffee to suit,” said household appliances journalist Zoë Phillimore, after putting this model to the test.
Lenovo IdeaPad slim 5: Was £699.99, now £499.99, Amazon.co.uk
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(Amazon)
Save £200 on this Lenovo laptop in the Amazon Spring Sale. At just 1.89kg, this compact laptop is easy to carry around, making it a good option for office workers or students. It also comes with an integrated fingerprint reader to help you sign in faster, and a ‘rapid charge boost’ feature that lets you gain two hours of battery life in just 15 minutes of charging.
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(The Independent)
The Kindle paperwhite was rated both our best Kindle and the best ereader overall, so it’s fair to say our testers were impressed with this device. With “a faster operating system, smoother and more comfortable front-lighting, and waterproofing”, it’s no wonder tech writer Steve Hogarty called it “the best choice for most readers”. With £35 off on Amazon, you can’t go wrong.
Amazon Fire 8 kids pro tablet: Was £149.99, now £59.99, Amazon.co.uk
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(Amazon)
The Amazon Fire 8 kids pro is our best kids tablet, and it’s now £90 off in the Amazon Spring Sale. Parenting writer, Ella Delancey Jones, gave the tablet to her preschooler straight out of the box and found it super easy to set up and manage. “Using the Amazon parent dashboard app on our phone, we could pause play remotely, approve or deny download requests and set daily screen limits,” she said. The battery life is excellent, and it comes with a year of Amazon Kids+, which unlocks thousands of hours of entertaining and educational content.
Amazon Kindle scribe: Was £379.99, now £254.99, Amazon.co.uk
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The 10.2in screen is big and bright but the 300PPI resolution is lower than that found on Amazon’s cheaper ereaders (Steve Hogarty/The Independent)
Digital notepads like Amazon’s Kindle scribe don’t come cheap, so if you’ve had your heart set on one, this is a good opportunity to save with a chunky £125 discount. This is essentially a large ereader that “doubles as a digital notepad, enabling you to annotate ebooks and documents, make handwritten notes, and even doodle in a dedicated sketchbook,” says tech writer Steve Hogarty.
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(Alex Lee)
Senior tech critic Alex Lee “shed a few tears” when Amazon’s Echo spot was discontinued in 2019, but now it’s back, “complete with better sound and no invasive camera”. For a home assistant that will “deliver weather reports, set timers, play music, podcasts and read the news”, the Echo spot delivers, says Alex. You can nab it for a £30 discount in Amazon’s Spring Sale.
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This juice was almost perfect it just needed a mix (The Independent)
This may be far from an essential purchase, but if you’ve had your eye on a Ninja slushi for the summer, you can currently save £125 when you buy it in Amazon’s Spring Sale. From frozen margaritas to Oreo milkshakes, our tester had “a lot of fun” trying out this appliance. He also praised it for being “easy to clean” and having “simple instructions”.
Dyson purifier hot + cool HP1: Was £549.99, now £449, Amazon.co.uk
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The app offers you full insights into air purity and temperature (Rachael Penn/The Independent)
It can be frustrating to spend hundreds on a quality fan, just for it to sit in the cupboard all winter. That’s what makes this Dyson model special. “Dyson hot+cold HP1 is not only a heater but also a fan and air purifier,” explains tester Rachael Penn in her best portable heaters round-up. It can be controlled using an app or remote control, which magnetically attaches to the fan so you won’t lose it. Plus, its bladeless design makes it a great option for those with pets or small children.
The Inkey List caffeine eye cream, 15ml: Was £10, now £6.59, Amazon.co.uk
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(Rose Gallagher)
One of our best eye creams for 2026 is on offer in Amazon’s Spring Sale. The Inkey List’s caffeine eye cream is “fantastic” for the price, says beauty writer Rose Gallagher. “Though it works well to hydrate and smooth the appearance of the skin, it excels at reducing the appearance of puffiness,” she says. It also didn’t pill under Rose’s eye makeup, which is a major plus.
Ninja double stack XL air fryer: Was £269.99, now £218.49, Amazon.co.uk
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(Amazon)
For those with less counter space available, check out Ninja’s double stack model, which made it into tester Katie Gregory’s good books for its space-saving design. “Inside, each basket also has a removable metal rack raised above the crisper plate – which effectively means there are four shelves to cook on, maximising the internal space,” she explains. The price of this appliance fluctuates often on Amazon, so don’t fret if you miss this deal, as there’s likely to be another deal soon.
Urban Decay all nighter setting spray: Was £29.50, now £16.29, Amazon.co.uk
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(The Independent)
You can save 44 per cent on this Urban Decay all nighter setting spray, which is one of deputy IndyBest editor Sabrina Sahota’s beauty staples. “When I went to check my make-up in the evening, it had held up exceptionally well. My foundation hadn’t gone patchy, and my kohl eyeliner hadn’t smudged,” she says. The 118ml bottle also lasts a long time – Sabrina only gets through two or three bottles a year despite being “quite liberal” with it.
Olaplex wash and shine hair kit: Was £60, now £43.20, Amazon.co.uk
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I got my hands on the all-new fine hair formulas ahead of their 1 May launch (Lucy Smith)
When it comes to haircare, Olaplex makes some of the “best products on the market”, according to beauty expert Lucy Smith. Designed for fine hair, the bond maintenance shampoo and conditioner created a “noticeable difference” in the thickness of Lucy’s hair after “just one wash”. She said: “My hair felt bouncy from the roots, and the individual strands were left light and fluffy.” These cult favourites usually cost £30 each, so this Amazon Spring Sale deal is a no-brainer if you need to top up.
Oral-B iO2 with travel case: Was £100, now £39.99, Amazon.co.uk
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(Steve Hogarty/The Independent)
Electric toothbrush deals are not rare, but if you’re in the market for one right now, our favourite Oral-B toothbrush is on sale for less than half price. “What you get is the powerful oscillating brush head, the essential pressure sensor, one-button operating and the two-minute timer,” says tech writer Steve Hogarty. Out of the entire Oral-B range, this toothbrush is the best value, according to Steve. “There isn’t a dentist in the world who could tell the difference between the iO2’s results and those of an Oral-B brush costing ten times as much,” he says.
Ninja foodi 3-in-1 hand blender: Was £129.99, now £94.99, Amazon.co.uk
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(Amazon)
If you’re looking for a new hand blender, look no further than this Ninja appliance, which has £35 off at Amazon. It comes with five speed settings designed to help you chop, mix, knead, blend and more. But what makes Ninja’s appliance stand out is the smart torque motor wand attachment, says Sarah Finley in her best hand blenders round-up. “A clever addition designed for thicker mixes such as cake batter and creams, it effortlessly whisked up pancake batter in less than a minute,” she says. Plus, the parts are dishwasher-safe.
Ninja perfect temperature kettle: Was £99.99, now £75.04, Amazon.co.uk
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(Amazon)
This appliance made it into our roundup of the best temperature control kettles, thanks to its hi-tech design. It comes with six temperature settings for tea, coffee, boiling water and more, and keeps water warm for 30 minutes. “It looks rather swanky, and comes with its own hot drink recipe book, so prepare to become the master of making brews,” says our reviewer, Lauren Cunningham.
Microsoft surface pro: Was £799, now £599.99, Amazon.co.uk
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(Amazon)
The Microsoft surface pro tablet is currently reduced by £200 in Amazon’s Spring Sale. This device is designed to function like a laptop or desktop computer, “giving you unbeatable versatility when it comes to installing niche software, tweaking settings and taking your work with you wherever you go”, explained our tech experts in their roundup of the best tablets.
Ninja crispi portable air fryer: Was £149.99, now £123.49, Amazon.co.uk
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(Amazon)
The Ninja crispi has become a cult classic in the world of air fryers, with our senior tech critic Alex Lee declaring it “so much better than a regular air fryer” when he tried it out. Its glass design allows you to watch your food as it cooks, and its performance didn’t disappoint, either. “I got golden and crispy chips without needing to shake them constantly, while a seasoned chicken breast dish came out tender and juicy,” says Alex. This is a fairly modest discount, but for the brand’s “best value” air fryer, we think it’s a solid deal.
Ninja speedi 12-in-1 multi-cooker: Was £229.99, now £161.49, Amazon.co.uk
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(Ninja)
This all-in-one cooker is now £68.50 off its usual price on Amazon. From steaming vegetables to roasting chicken, the Ninja speedi will help you cook up a range of classic family meals. Like most air fryers, this appliance uses less energy than a conventional oven and cooks the food quicker, helping you to reduce your household energy consumption.
How long is the Amazon Spring Sale?
The Amazon Spring Sale runs from Tuesday 10 March to Monday 16 March, giving you six whole days to pick up a bargain. I’ll be here each day bringing you the very best deals as they land.
Do I need a Prime membership for the Amazon Spring Sale?
No, you don’t need an Amazon Prime membership to shop in the Spring Sale. But signing up for an Amazon Prime membership does give you free one-day delivery, as well as other benefits such as Prime Video. If you want to try it out, you can sign up for a 30-day free trial – just remember to cancel before renewal if you don’t want to be charged £8.99 automatically.
How to find the best deals in the Amazon Spring Sale 2026
The key to finding a bargain at Amazon is to know the difference between a pre-sale price and a recommended retail price (RRP). Amazon uses both, but neither of them tell the whole story.
In short, a pre-sale price tells you how much an item has cost in the past (though it might not say when it was sold at this price). An RRP is what the manufacturer suggests the item is sold for but, importantly, the product may have never actually been sold at this price.
To work out whether a deal is really as good as it seems, you’ll want to work out how much the item usually costs at Amazon, and whether the product is cheaper at other retailers.
Try pasting the Amazon link for the relevant sale item into the price-tracking website Camelcamelcamel. You’ll be shown a graph charting how the item’s price has changed since Amazon started selling it, so you can check whether the reduction is as significant as you first thought.
You can find out whether Amazon’s offering the lowest price available by shopping around or by typing the product’s name into the website PriceRunner to compare prices across different retailers.
For more money-saving tips, discount codes and sales, check out our dedicated deals section
You won’t find this Ralph Lauren perfume cheaper anywhere else
This men’s luxury scent has never been cheaper on Amazon than it is right now.
Ralph Lauren polo red eau de toilette: Was £50.99, now £35.99, Amazon.co.uk
(Amazon)
This Ralph Lauren eau de toilette has notes of saffron, red grapefruit, deep redwood and coffee. Whether you’re buying a gift for a special man in your life or treating yourself, now’s a great time to buy this perfume while the price is down 29 per cent.
Molly Greeves10 March 2026 16:30
This Ring doorbell is half-price
Unsurprisingly, we’ve been seeing some solid deals across Amazon’s own tech in its Spring Sale. Check out this one below.
New Ring products, like its video doorbells, come with a free 30-day trial of Ring Home. (Alistair Charlton/The Independent)
This was rated our best budget video doorbell, and it’s now even more affordable with half-off in the Amazon Spring Sale. Despite being an entry-level video doorbell, it records in 1440p and has colour night vision. “It also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time,” said our tester Alistair Charlton.
Molly Greeves10 March 2026 16:01
These AirPods are cheaper at Amazon than anywhere else
Thanks to the Amazon Spring Sale, you can now buy the AirPods 4 with active noise cancellation for the lowest price out of any reputable retailer. Here’s what our tech expert had to say about the buds:
Apple AirPods 4 with active noise cancellation: Was £169, now £139, Amazon.co.uk
(Amazon)
Tech critic David Phelan crowned these “the best-value AirPods ever” in his review, praising their “great battery life” and calling them “amazingly small and light”.
In terms of sound quality, David said: “Listening to music is exemplary, even with noise-cancelling off, offering decent breadth of sound and fidelity in vocals and mid-range notes.”
Molly Greeves10 March 2026 15:30
This top-performing kids’ tablet is £90 off
Keep the kids entertained with this deal on an expert-approved tablet. I’ll let you know if it gets any cheaper over the course of the sale.
Amazon Fire 8 kids pro tablet: Was £149.99, now £59.99, Amazon.co.uk
(Amazon)
Our best kids tablet is now £90 off in the Amazon Spring Sale. Parenting writer, Ella Delancey Jones, gave the tablet to her preschooler straight out of the box and found it super easy to set up and manage. “Using the Amazon parent dashboard app on our phone, we could pause play remotely, approve or deny download requests and set daily screen limits,” she said. Better yet, it comes with a year of Amazon Kids+, which unlocks thousands of hours of entertaining and educational content.
Molly Greeves10 March 2026 15:00
Save 20 per cent on this Delonghi coffee machine
In the market for a new coffee machine? Take a look at this deal on one of our top-rated appliances.
Delonghi magnifica plus bean-to-cup machine: Was £687.99, now £549.99, Amazon.co.uk
(Delonghi)
De’Longhi’s magnifica evo was rated the best mid-range model in our coffee machine round-up, and now it’s £138 off for Amazon’s Spring Sale. The fully automatic machine lets you tailor the strength, grind and temperature. “I found it made a great coffee, and you can tweak the intensity of your coffee to suit,” said household appliances journalist Zoë Phillimore.
Molly Greeves10 March 2026 14:30
The newest Apple Watch is on sale
I’ve spotted a deal on a smartwatch from Apple’s latest line-up. Whether you’re a fitness fanatic or just looking for ways to improve your sleep, this could be of interest to you:
Apple watch series 11 smartwatch: Was £399, now £329, Amazon.co.uk
(David Phelan/The Independent)
Tech critic David Phelan praised this Apple Watch for its thin, “impressively lightweight design” and long battery life. “It has the most versatile looks: equally suited to a workout at the gym and a dressy evening out,” he said in his review of the Apple Watch.
In the way of features, the series 11 tracks heart rate, respiratory rate and blood oxygen. It even gives you a sleep score to help you work out how to make your rest more restorative.
Molly Greeves10 March 2026 14:00
Our favourite Ninja air fryer is on sale
This Ninja dual air fryer is a “powerhouse”, and you can now get it for almost £70 off in Amazon’s Spring Sale.
Ninja foodi max dual zone digital air fryer: Was £239.99, now £170.99, Amazon.co.uk
(Ninja)
This was ranked the best Ninja air fryer, thanks to its “impressive” cooking power. Its versatile cooking functions mean you can crisp, air fry, roast, reheat, dehydrate and bake your way to delicious meals. “Chicken emerged juicier, chips developed that perfect golden crunch, and vegetables caramelised beautifully, compared with some other models we tested,” said household appliance reviewer Caroline Preece.
Molly Greeves10 March 2026 13:30
Save on the Olaplex range for fine hair
Olaplex makes some of the best haircare products on the market, according to beauty expert Lucy Smith.
Olaplex wash and shine hair kit: Was £60, now £43.20, Amazon.co.uk
The brand has transformed the well-loved formula for fine hair (Olaplex/iStock/The Independent)
When she tested out both formulas, Lucy saw a “noticeable difference in the thickness of my hair after just one wash”. Her hair felt “bouncy” from the roots, and static stayed at a minimum.
Molly Greeves10 March 2026 13:00
This ‘exceptional’ laptop is £300 off
It’s a savvy move to wait until a major sale to upgrade your tech. This Microsoft laptop was deemed an “exceptional all-rounder” by our experts, and it’s now dropped in price on Amazon.
Microsoft surface laptop: Was £1,249, now £929.99, Amazon.co.uk
(Amazon)
With “excellent” battery life, 256GB of storage and “enough power to see you through most tasks”, this Microsoft model is one of the best laptops of 2026, our experts declared.
For writers, office workers and students, the aspect ratio is a massive plus. “At 3:2, it is taller than most displays, so if you spend your days writing articles, essays, or emails, the extra vertical screen space is a godsend,” our testers said.
Molly Greeves10 March 2026 12:30
Explore audiobooks on Amazon
As well as thousands of Spring Sale deals, Amazon is also home to tons of great deals on audiobooks.
Our senior shopping writer and resident bookworm Daisy Lester has rounded up her favourites below, from Matthew Perry’s moving autobiography to classic children’s books.
Listen up: From memoirs and historical fiction to romances and comedies, find your new favourite fixation (The Independent )
Molly Greeves10 March 2026 12:00




