What kind of user engagement are you seeing with Verts to date?
In both early experiments on Disney+ as well as since launch on ESPN in August, Verts has driven additional engagement.
Much of this can be attributed to our new advanced algorithm that powers the recommendation engine for the experience to ensure that Verts feels uniquely relevant and personalized to each individual user.
What’s next for Verts on Disney+?
This launch is just the beginning — the first scene of the first episode in a multi-season series. What fans see today on Verts was built with user utility and scale in mind. Already, though, the team is exploring and experimenting with ways to expand far beyond content discovery.
Over time, Verts will play a key role in fans’ everyday experience on Disney+. At launch, this includes driving discoverability across Disney’s entertainment catalog, with opportunities in the future to add content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences.
