Cindy Crawford isn’t usually a super controversial figure, but after sharing her morning routine on Instagram, she may have changed that.
SANTA MONICA, CALIFORNIA – JANUARY 09: Cindy Crawford attends The 2026 WWD Style Awards presented by Women’s Wear Daily at Regent Santa Monica Beach on January 09, 2026 in Santa Monica, California. (Photo by Amy Sussman/Getty Images)
The five-hour routine starts bright and early at 6 a.m. with a round of dry brushing for circulation before cleansing her face and using a gua sha tool, also for circulation.
At 6:45 a.m., the model sits on a Bemer mat, which, if you’ve caught on to the pattern, helps with circulation. She also dons a red-light hat and mask, which helps to boost collagen production, reduce inflammation, and yes, increase circulation.
Cindy Crawford arrives at The Metropolitan Museum of Art Costume Institute Benefit Gala, celebrating the opening of “Manus x Machina: Fashion in an Age of Technology” on Monday, May 2, 2016, in New York. (Photo by Charles Sykes/Invision/AP)
From there, Crawford will take a shot of apple cider vinegar and walk through the grass to get to her jacuzzi. After that, it’s time for a coffee with collagen while checking some emails, and then it’s off to workout (which I would assume helps with circulation).
Some commenters appreciated the routine, with one writing, “If I had nothing but money and time, I’d like to believe this is how I would also do my morning routine.” Another wrote, “Been inspiring me since the 90s. Thank you for sharing,” while a third commented, “You killed this content edition queen.”
LOS ANGELES, CALIFORNIA – JANUARY 10: Cindy Crawford attends W Magazine’s Annual Best Performances Party at Chateau Marmont on January 10, 2026 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for W Magazine)
Others found the elaborate morning routine to be a bit confusing and out of touch. “But I would never understand why they have to wake up at 6 a.m. when they have nothing to do,” one person wrote. Another commented, “Cindy, I’m too poor for this,” with someone else posting the similar thought, “There’s nothing like having money.”
Personally, I don’t know how much help with circulation one person could need, but if it works, it works.
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