Jeopardy! is moving with the times with its latest spinoff.
The long-running game show is launching a special edition for YouTube. It marks the first step in a larger expansion of the Jeopardy! YouTube channel.
Ken Jennings is hosting Jeopardy! YouTube Edition, which will debut on the Google-owned service March 31. The episode will see three YouTube creators – Monét X Change, Rebecca Black and Brennan Lee Mulligan – compete in the episode.
It is the latest spinoff of the Sony Pictures Television-produced series; Amazon aired a season of Pop Culture Jeopardy! hosted by Colin Jost that has moved to Netflix for its second season.
Sony Pictures Television collaborated with social-first creative agency We Are Social and YouTube on the campaign and relaunch of the YouTube channel.
“Jeopardy! is one of the most successful and enduring brands in television history, with decades of cultural relevance and a loyal audience,” said Suzanne Prete, President, Game Shows, Sony Pictures Television. “As we bring our YouTube strategy to life, we’re incredibly excited to build on that legacy while connecting with new audiences in a way that feels fresh, interactive, and native to the platform.”
Kevin Allocca, Global Head of Culture and Trends for YouTube added, “Blurring the lines between a traditional broadcast format and a new era of digital consumption results in something that’s fun for both new fans and old ones. Seeing Jeopardy! intersect with YouTube creators underscores how the two can amplify each other in ways that feel surprisingly authentic and are a testament to the enduring relevance of these formats.”
