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One million tickets beginning at $28 will be available across all sports, but ticket prices will vary depending on seat location, sport and session. The opening ceremony — which will take place at the Coliseum and SoFi Stadium on July 14, 2028 – and finals of women’s gymnastics, track and field and swimming are typically the most in-demand and expensive tickets.
For more affordable tickets, look for preliminary rounds or new sports, including squash and flag football, the two sports making their Olympic debuts in 2028.
Roughly 5% of the total tickets will be more than $1,000, said Allison Katz-Mayfield, LA28 senior vice president of Games delivery revenue, while more than 75% of all Olympic tickets, including finals, are under $400 and nearly half of the tickets are under $200.
LA28 said it will not use dynamic pricing for the initial ticket drops, but could adjust prices for later drops. Fluctuating ticket prices that respond to availability and demand are common for sporting events, including the FIFA World Cup, but have created concerns about skyrocketing prices.
