Virgin Media O2 is urging users to stay alert and watch out for a worrying new scam that’s already targeted millions across the UK.
17:22, 23 Apr 2026Updated 17:22, 23 Apr 2026
Virgin Media Wi-Fi warning(Image: VIRGIN • GETTY)
Anyone who uses the Virgin Media O2 platform must be on high alert and watch out for a worrying new scam. The telecoms giant has just issued an alert after spotting a huge rise in the number of people being targeted by fake call centre numbers being served up by AI.
According to the company, millions may have already been tricked into ringing numbers that connect them to cyber crooks who then try to steal personal data, including bank details.
It’s thought that around 1 in 8 (13%) UK consumers have been presented with a fake customer service number via search engines or AI tools.
“Criminals are exploiting AI‑powered tools so that consumers looking to contact trusted brands are shown fake phone numbers, websites and search results, which they use to capture data and perpetrate fraud,” Virgin Media explained.
When searching for data, many people now trust AI results rather than clicking on web pages. This gives hackers the perfect way to lay their trap.
Virgin says it’s now vital that customers use only real service numbers listed on official company websites, apps, or bills.
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For those looking to speak to O2, the quickest way is calling 202 from an O2 device and for Virgin Media it’s 150 from the landline.
It’s also a good idea to be cautious of numbers returned by search engines, social media posts or AI tools
The final piece of advice is never share security codes or personal details with unsolicited callers – no matter who they say they are from.
“Criminals know when people search for help, they’re often looking for a quick answer,” said Murray Mackenzie, Director of Fraud Prevention at Virgin Media O2.
“AI tools are creating new opportunities for fraudsters to create realistic-looking fake numbers that appear through search results or chatbots, putting people at risk of calling a criminal rather than their trusted provider.
“At Virgin Media O2, we’re doing all we can to keep customers safe by blocking known scammer numbers on the network and using AI to flag more than 1 billion suspicious calls to date. But with scammers looking to exploit new channels to target victims, everyone can help us keep people safe by reporting dodgy numbers to 7726 so we can shut down scams faster in future.”
