Beckham’s style has been influential over the years, whether it’s black minidresses and bra tops from Tom Ford’s Gucci era, or her matching red carpet looks with David Beckham in the early 2000s. When she launched her namesake fashion label in 2008, she dove headfirst into bodycon dresses and lace gowns, before ultimately landing on the sharp, tailored aesthetic she aligns with today.
“Denim was the natural starting point as it’s such an important part of Gap’s heritage,” Beckham shares. “We explored more sculptural shapes, pieces that felt both modern and timeless. The palette is clean and considered, built around neutral foundations with deliberate moments of colour – bright blues and a deep purple that almost reads like a modern neutral.” Art also plays a role: “Much of the inspiration came from contemporary art, particularly works from the Fisher family’s collection – Gerhard Richter’s Two Candles, with its warm earthy tones, and Agnes Martin’s Night Sea, which has this beautiful expressive blue that inspired the pop of blue in the collection,” she adds.
Photo: Courtesy of Gap
The campaign, lensed by Mert Alaş and Marcus Piggott, directed by Troy Tyler, with creative direction by Isaac Lock and styling by fashion image consultant Alastair McKimm, showcases models Mica Argañaraz and Lina Zhang in shrunken Canadian tuxedo sets, logo T-shirts and an olive green utilitarian jacket. “My brand has always been built around modern wardrobe essentials, creating quality pieces that truly make women look and feel their best,” she says. “Gap’s values closely mirror my own and are grounded in timeless pieces and an intuitive understanding of how women dress in real life. This is reflected in the Gap X Victoria Beckham collection, whether it’s the perfect pair of jeans, a well-cut trench, or an effortless T-shirt.”
