- Matthew McConaughey and his 94 year-old mother have launched a new campaign for their Pantalones Organic Tequila brand.
- The “Most Interesting Mom in the World,” spot focuses on the actor’s mother Kay “MaMac” McConaughey stars in a documentary-style piece.
- In the spots, she shares her wild stories like inviting her husband to his own wedding and mentions that he was good in bed: “We called it the beast,” she said. She also shares her favorite “MaMac’s Manhattan” made with the brand.
The Pantalones Organic Tequila brand is leaning into their unique family lore and celebrity to position the personality of its tequila brand. The spots introduce MaMac into Pantalones Organic Tequila’s “Official Tequila Of” campaign. The effort leans into the brand’s irreverent tone and celebrates the idea that personality only gets better with age.
