Turn creator trust into measurable business impact
Creators aren’t just driving culture, they’re building trusted relationships with their fans. When creators talk about products on YouTube, viewers are 13 times more likely to search for the brand and 5 times more likely to buy1.
Look at Coach. When they refreshed their brand to reach Gen Z through purpose-driven storytelling, they partnered with YouTube to help build a creator-led cultural ecosystem. Most recently, Coach’s “Explore Your Story” campaign showed how YouTube is helping drive both cultural relevance and measurable business impact. The results were clear: in a single quarter, they saw a 60 percent jump in Gen Z brand awareness, a six-fold increase in consideration, and a sustained acceleration in Gen Z acquisition.
