NASHVILLE, Tenn. (WSMV) – The NFL has selected Nashville to host its biggest game of the year in 2030 — and the impact on Music City could be “monumental.”
The Nashville Convention and Visitors Corp said the Super Bowl is “not just a football game,” but “a large-scale business, tourism, and media product.” It’s the single-most watched annual event nationwide, with more than 127 million viewers of this year’s game alone.
And that revenue doesn’t just benefit the NFL.
California projected to make nearly $500 million from 2027 Super Bowl
Deana Ivey, president and CEO of the Nashville Convention and Visitors Corp, said “the city’s ready” to take on the game.
“It will mean just an incredible opportunity for us to elevate the city as a global destination,” Ivey said. “…The exposure that we will get as a city, the marketing value that we will get as a city, it’s monumental.”
California officials project that the 2027 Super Bowl will bring more than $477 million to the Los Angeles area. When the Golden State hosted the Super Bowl last year, the NFL’s biggest game reportedly brought the Bay Area 5,000 jobs and about 90,000 visitors.
Booming hospitality industry to benefit
Nashville’s hospitality industry will reap many of the benefits. The Corp said that Music City, which currently has about 531 hotels and over 61,000 hotel rooms in operation, will have even more by the time Super Bowl LXIV comes around.
Even after the game’s over, Ivey said, the impact will continue.
“As soon as, you know, the clock hits zero, the game is over, but the city of Nashville is still in the spotlight,” she said. “… We’ll benefit from it for years down the road. Look at what the draft did for us. I mean, it elevated us as a destination.”
Tennessee Titans President and CEO Burke Nihill said that officials have been taking notes from other host cities to make sure Nashville can reap the biggest reward possible.
“Every year we go out early and we go on our own scavenger hunts looking for all the details and figuring out what these cities do well, taking notes about how we can do things as well or better in Nashville,” he said.
But he added that doing so doesn’t mean they want to replicate what other cities have done.
“What makes Nashville so special is its unique flair, its unique charm,” he said. “And so we will build something, ultimately, that is uniquely Nashville.”
A look back at the boost from the 2019 NFL draft
In 2019, the NFL draft generated a record $224 million economic impact, according to the Titans. It was historic for Music City, and a 79% leap from the $125 million in 2018.
Fans line up Broadway in the rain to watch the first round of the NFL football draft, in Nashville, Tenn. on Thursday, April 25, 2019. (AP Photo/Gregory Payan)(AP)
The event also generated $133 million in direct spending for Nashville, according to the Titans. The NFL and the Nashville Convention & Visitors Corp said that was a 79% increase from the previous year’s draft in Dallas, showing the impact Music City had on the event.
“The NFL Draft in Nashville outperformed even our lofty expectations and set the bar for future NFL events,” Peter O’Reilly, NFL Executive Vice President, Club Business and League Events, told the Titans at the time.
Copyright 2026 WSMV. All rights reserved.
