Business US

Everlane fans feel betrayed by its sale to Shein — but not surprised

Rarely does a global retail platform’s acquisition of a onetime direct-to-consumer brand inspire such wailing and gnashing of teeth. But when the news broke this week that fast-fashion titan Shein had reportedly purchased Everlane, the San Francisco-based clothing label beloved by millennial office workers in the 2010s, the outpouring of emotion was swift and intense.

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