It’s the summer of surprises, and one in which studios are finally getting their arms around the lost YouTube generation, as they call it, when it comes to younger moviegoers. Chernin Entertainment, Blumhouse-Atomic Monster and A24’s thrifty financed feature take of Kane Parsons’ IP Backrooms is looking to Force-choke Lucasfilm/Disney’s Star Wars: Mandalorian and Grogu for No. 1 this box office frame with a $40 million-$45 million opening. That would rep the highest opening ever for an A24 movie, beating their previous start, 2024’s Civil War ($25.5M).
For rabid fans of Parsons (online handle: Kane Pixel), who originally launched the IP on 4chan and spread on Reddit, Backrooms is a dream come true in its big-screen arrival — a movie directed by the original creator. Parsons launched Backrooms when he was 16 with this universe of a man lost in myriad banal rooms filled with nightmarish people morphing into Roblox and Minecraft games. The property was transformed into a found-footage YouTube series created via Blender and Unreal Engine that amassed north of 190 million views. Oscar nominees Chiwetel Ejiofor and Renate Reinsve star alongside Mark Duplass.
Good news for the under-35 appealing property which plays like a first-person video game: Critical reviews are at 81% fresh. They amazingly get it.
Presales for Backrooms — and take this with a grain of salt — are on the level of Scream 7 per distribution sources. Though that movie opened to $63.6M, keep in mind it’s expected that Backrooms will be front-loaded. Previews for Scream 7 came in at $7.8M.
The R-rated genre pic starts previews Thursday at 4 p.m. with a 3,000-theater break Friday.
‘Star Wars: The Mandalorian and Grogu’
Walt Disney Studios Motion Pictures / Everett Collection
Meanwhile, the Jon Favreau-directed feature take of the Disney+ series The Mandalorian and Grogu is expecting to ease near 60%, or $40M (yes, a possible close call). That decline would be ahead of Solo: A Star Wars Story‘s post-Memorial Day weekend decline, which was 65% for $29.3M. On Tuesday, the Lucasfilm title led with an estimated $6.4M over Focus Features’ second Tuesday of Obsession $5.5M. That pic will continue to hold like a sustained scream into weekend 3 with an estimated $13M, a 45% dip; the Curry Barker directed romance horror will continue to leave couples in debate as they leave the theater.
Current running cumes on Mandalorian and Grogu and Obsession are $104.5M and $67.8M, respectively. More powerful than lightsabers in regards to the bottom lines, Mando and Baby Yoda will hold onto Imax screens in their second and third frames.
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Backrooms is one of three wide entries this weekend along with Sony’s PG-rated Nate Bargatze movie The Breadwinner, which is spotting $8M at 3,300 locations, and maybe $10M in its play toward families. Pic was cheap for Sony at a net $25M production cost before P&A. Exhibitors have been pushing special lower pricing for families on the film as encouraged by the Netflix comedian, aka “The Nate Rate”; AMC will have special matinee pricing, while Cinemark is offering 25% off on tickets. The last time we saw this type of flexible pricing was with Paramount’s older-skewing 2023 Jane Fonda-Lily Tomlin-Sally Field-Rita Moreno comedy 80 for Brady, which opened to $12.7M.
Billboard has measured Bargatze as one of today’s top grossing comedians, the stand-up topping April comedy tours with $11.2M from 15 shows. No critics scores on Breadwinner yet. Previews begin Thursday at noon.
Brendan Fraser as Gen. Dwight D. Eisenhower in ‘Pressure‘
Focus Features/STUDIOCANAL
Focus Features has the Anthony Maras-directed WWII movie Pressure starring Andrew Scott, Brendan Fraser, Kerry Condon, Chis Messina and Damian Lewis. The D-Day movie is looking at mid-single digits at 1,825 theaters. A comp here, though it opened much wider, is the 2022 Korean War epic Devotion, which opened to $5.9M. First choice in tracking is best with those over 25. The movie was a negative pick-up for Focus from StudioCanal.
RELATED: ‘Pressure’ Review: Brendan Fraser & Andrew Scott In Thrilling WWII Story Of How A Weather Forecast Changed History In The 72 Hours Before D-Day
Based on David Haig’s acclaimed play, Pressure is set during the tense 72 hours before D-Day, with the fate of the free world hanging in the balance. General Dwight D. Eisenhower (Fraser) and Group Capt. James Stagg (Scott) face an impossible choice — launch the largest and most dangerous seaborne invasion in history or risk losing the war altogether. So far, critics like it at 86% fresh. The PG-13 feature starts previews Thursday around 11 a.m.
Nick Jonas and Paul Rudd in ‘Power Ballad‘
Lionsgate/Everett Collection
Lionsgate has the limited release of the Paul Rudd and Nick Jonas music comedy drama Power Ballad. The John Carney-directed and co-written pic follows Rick (Rudd), a washed-up wedding singer, and Danny (Jonas), a fading boy band star, who bond over music and a late-night jam session. When Danny turns Rick’s song into a hit, Rick sets out to reclaim the recognition he believes he deserves.
Following its SXSW world premiere, Power Ballad stands at 88% fresh with critics. Pic is going in 10 locations in New York, Los Angeles, Chicago, Austin and Phoenix.
