Record executive Scott Borchetta told Middle Tennessee State University that AI was already rewriting the rules, much like streaming had upended the music business.
“Streaming rewrote the economics. Social media rewrote the discovery model,” he said. “AI is rewriting production as we sit here.”
As the boos began, Borchetta, who signed Taylor Swift to her first contract and later had a falling out with the superstar over rights to her masters, remained defiant.
“I know it. Deal with it,” Borchetta replied, adding, “Like I said, it’s a tool.”
Borchetta refused to back down.
“Hey, like I said, You can hear me now, or you can pay me later,” he said. “Hey, then do something about it, okay? It’s a tool. Make it work for you.”
