Cheffins appeared in the fifth series of the hit Amazon Prime series, following the sale of the 2016 Deutz-Fahr tractor at its monthly machinery sale in Sutton, near Ely.
The 350-horsepower machine, modified by Clarkson himself with a bespoke cab lift and Lamborghini branding, has featured prominently in the TV show.
And it drew a crowd of both serious buyers and Diddly Squat Farm fans to the auction last June, where the hammer finally fell at £70,500 to a UK-based buyer, following a total of 62 bids.
Jeremy Clarkson and Kaleb Cooper at Cheffins Machinery Saleground at Sutton, near Ely, where the Deutz-Fahr tractor from Clarkson’s Farm was auctioned (Image: Amazon Prime Video)
Clarkson, accompanied by farming contractor and co-star Kaleb Cooper, attended the sale at Cheffins’ 40-acre sale ground, where the pair were also filmed touring the facilities, discussing the range of machinery on offer.
Oliver Godfrey, head of machinery sales at Cheffins, said the firm was approached by the show’s producers in March 2025,
“Clarkson’s Farm has done a huge amount to raise awareness of the realities of farming life in the UK,” he said. “With its massive ratings, Jeremy Clarkson has brought the challenges and economic pressures facing farmers to a much broader audience, both here and internationally. It’s been a real boost for the industry’s profile, and many farmers are genuinely grateful for that.
“We were therefore really pleased to be invited to work with Jeremy on the sale of the Deutz-Fahr tractor. In true Clarkson style, he’d added a few entertaining modifications — particularly the lift, which was unlike anything I’ve seen before, along with the Lamborghini badges — and these certainly got people talking and added to the appeal on the day.
Jeremy Clarkson’s Deutz-Fahr tractor, which featured on Clarkson’s Farm, was auctioned by Cheffins at Sutton, near Ely (Image: Cheffins)
“It’s not every week you find yourself valuing a tractor at Diddly Squat Farm, and it was a memorable experience from start to finish, especially meeting the wider team.
“The sale attracted strong competition, and we’re pleased it achieved a good result with a regular buyer. Working with Jeremy and Kaleb was a thoroughly enjoyable experience.”
The episode of Clarkson’s Farm featuring Cheffins, which first aired on June 10, can be watched on Amazon Prime Video.
Jeremy Clarkson with Oliver Godfrey and Kaleb Cooper at Cheffins Machinery Saleground in Sutton near Ely (Image: Cheffins)
