A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed.
Verizon is aiming to avoid this by combining the launch of new plans targeting switchers with a loyalty program for existing customers. Both are being promoted with an Austin Powers ad campaign …
Verizon says that simplicity was a key goal with the new initiatives.
The company is putting its customers first – existing and new – by redefining loyalty and eliminating activation and upgrade fees. As part of the customer-centered reboot, Verizon is also launching “Verizon Simplicity,” the industry’s most simple and cost-effective plan. With Simplicity, there are no network tiers; everyone gets Verizon’s best 5G network.
Verizon Loyalty
For the Verizon Loyalty program, a 3% reward is the headline news.
Hello Verizon Dollars: A first-of-its-kind program that rewards customers with 3% back in Verizon Dollars every single month, just for being a customer. Starting in July, Verizon Dollars can be redeemed for devices, accessories or up to 5x for each Verizon Dollar from top brands including Sephora, Hilton, Marriott, Starbucks and more. “Customers reward us with their loyalty every month. Verizon Dollars lets us reward them back, on their terms,” said Villanueva. “Not just some customers, on some plans, but for all. Customers earn Dollars every single month just for being with us, and we let them choose how to spend it.”
Additionally, the company is abolishing activation and upgrade fees, as well as providing free entry to weekly prize draws.
Verizon Simplicity
A new Verizon Simplicity plan is aimed at encouraging customers of competing carriers to make the switch.
A breakthrough offering at $45, with an initial promotional offer of $30 per line for mobile customers that switch to Verizon […] Simplicity moves beyond tiered network confusion and complicated phone subsidies and provides a simple choice for mobile service. With the best networks for everyone at an affordable price, including unlimited 5G Ultra Wideband data, 10GB of premium mobile hotspot, roaming in Canada and Mexico and satellite texting all standard. And the option to add home internet starting at $35 a month.
Whether the simplicity label is justified may depend on your point of view: there are a range of potential add-on bundles for customers to choose, including upgrades for streaming video services and travel passes.
Verizon One
The company is also launching a plan combining home and mobile services.
A streamlined plan that combines Mobility and Home designed specifically for customers new to Verizon. Built for affordability and ease, and powered by *Verizon’s best and fastest 5G network and its award-winning 100% fiber network, the plan is the easiest way to connect services. With one truly combined plan for mobile and home, one price and one bill, it’s the most affordable and connected experience for customers. With a single, transparent monthly bill for just $70 (taxes and fees included).
You can watch the Austin Powers ad below.
What are your thoughts on these latest initiatives? Please share in the comments.
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