KFC is betting its future on chicken without the bones, as well as drinks with a lot more flair. The chain on Monday laid out a “next chapter” built around boneless chicken, a revamped recipe for its tenders, a broader lineup of sauces (including chimichurri ranch), and new “Dunked” items smothered in flavor, reports CNBC. A global rollout of the upgraded tenders and sauces starts this month in the UK and Ireland, with Australia and the US to follow over the summer.
Meanwhile, a new drinks brand, Kwench by KFC—which the chain promotes as “the drinks you didn’t know you needed”—will add iced coffees, sparkling lemonades, and boba refreshers in markets including Australia and Canada. The push comes as KFC’s US market share has fallen to fourth place in chicken fast food, behind Chick-fil-A, Popeyes, and Raising Cane’s. The company is also refreshing its logo and restaurant design, with an open-concept Texas store and an “immersive” two-story location in Dubai on deck. Meanwhile, KFC owner Yum Brands is selling off struggling sister chain Pizza Hut for $2.7 billion, per the AP.
