Business US
Owner, founder of St. Louis business Jilly’s Cupcake Bar & Cafe dies

ST. LOUIS, Mo. (First Alert 4) – Jilly’s Cupcake Bar & Cafe shared Saturday that the business’ owner and founder, Jill Segal, has died.
Jilly’s Cupcake Bar & Cafe is a gourmet cupcake place in University City that opened in 2007 and has sold product in Schnucks and Dierbergs stores around the area. The business’ website says it has been a contestant on Food Network show Cupcake Wars three times, with two wins. It’s also been named one of the top 10 places to get a gourmet cupcake by USA TODAY.
The business also said in its announcement that there are open positions on the staff, including on the ownership team, but no information has been released regarding what’s next for the store.
Copyright 2026 KMOV. All rights reserved.



