Photo-Illustration: The Strategist; Photos: Retailers
Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage.
It’s day two of Prime Day, and the deals are still good. This year, the sale runs from June 23 to June 26. I’ve been covering Prime Day’s beauty sales for six years, and this year feels ritzier than years past. There’s a lot of premium skin care on offer at 20 to 30 percent discounts, like True Botanicals face oil and, for the first time, Charlotte Tilbury. The usual suspects, like EltaMD’s dermatologist-favorite SPF and CosRx’s snail-mucin essence, are also heavily discounted. Similar to years prior, my Prime Day strategy is to stock up on the not-so-sexy drugstore basics, but this year I’m also recommending splurgier skin care, as we’re unlikely to see prices this low until later this year.
As always, I’ve gone through deals with a fine-tooth comb, surfacing the actually good deals. Many of these products are things we’ve written about before, but I’ve also included things I’ve tested that haven’t made it onto the site just yet or new launches from brands we already know and love.
If you’re in the market for other products, like vacuums, white tees, or LEGOs, check out our Prime Day hub, where we’ve compiled all the best deals.
A beauty editor medicine cabinet staple.
A rare discount on a celebrity-loved facial oil.
Glow-making drops that also protect skin from pollution.
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It isn’t Prime Day without on-sale Paula’s Choice. The breakout-zapping 2 percent salicylic acid liquid exfoliant is great for blackheads and whiteheads both, unclogging pores without irritation thanks to the inclusion of soothing green tea.
Read more: The 14 Very Best Face-Exfoliating Toner
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Prime Day has become synonymous with discounted EltaMD, and this year many of our favorite formulas are 20 percent off. That includes the deep tinted sunscreen, which is the first truly invisible face sunscreen I’ve tried.
Read more: Finally, a Mineral SPF for Brown Skin
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Another Prime Day staple is CosRx’s snail-mucin essence. The all-in-one ingredient helps address a wide range of skin concerns, from uneven texture to hyperpigmentation. It’s also well-tolerated. “It’s a great formulation that pretty much everyone can use without much issue,” says board-certified dermatologist Dr. Divya Shokeen. “Both my oily-skin patients and my dry-skin patients can find a place for it in their routine.”
Read more: The Best Snail-Mucin Products, According to Experts
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If you prefer your snail mucin in a cream, that’s on sale too.
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There’s also no Prime Day without Laneige, specifically the beloved lip mask. The hyaluronic-acid-packed mask smooths even the driest lips and has a similar consistency to melty candy.
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Our favorite microcurrent device is 40 percent off. It works to depuff and sculpt skin through small electrical currents that create gentle contractions and, over time, create a tighter, lifted look.
Read more: The Best Microcurrent Devices, According to Experts
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During writer Katie Stone’s quest for de-puffing eye patches that actually work, she surfaced these from Strategist-favorite 111Skin. These have a mild cooling effect, which helps to reduce under-eye bags in less than a half-hour.
Read more: My Hunt for the Best De-Puffing Under-Eye Patches
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This antioxidant-rich cleanser is beloved by dermatologists and Strategist readers alike. The inclusion of superfood ingredients like kale and green tea help to boost moisture, and it also has anti-inflammatory properties.
Read more: The Very Best Face Washes
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If you find the classic Green Tea + Spinach cleanser too drying, this Supershroom one might be a better bet. It’s formulated for dry and sensitive skin and has a milky texture that moisturizes and supports the skin’s barrier.
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On the body front, Vacation’s SPF Oil is 30 percent off. I’m a fan of the brand’s formula, which balances imparting a nourished glow and protecting skin from UVA and UVB rays.
Read more: Do Sunscreen Oils Actually Work?
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The Super Spritz sunscreen is also up for grabs. It’s rare to see a face sunscreen in a spray format, which I like because it’s easy to reapply.
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I’ve been obsessed with this serum SPF from La Roche-Posay, which is so lightweight I feel like I don’t have anything on. That said, I’ve worn it on the sunniest days without a sunburn in sight.
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If you prefer mineral SPF, our favorite ultralight sunscreen is also on sale. The thing with mineral sunscreens is they tend to leave a cast, but this one is tinted and comes in a couple shades, so you can pick one that blends into your skin.
Read more: The 23 Best Sunscreens for Your Face
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And for water-free cleansing, French pharmacy staple Bioderma easily removes makeup and SPF from skin without completely drying it out.
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Before I included this in the article, I had to stock up on a couple of bottles. This is my favorite moisturizer right now, and I’m not alone: It’s also a favorite of Strategist writer and sensitive-skin kin Erin Schwartz, who says they notice a difference when it isn’t in their routine.
Read more: The World of Fragrance-Free Products is Actually Pretty Vast
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A no-frills moisturizer that nourishes skin without feeling too greasy.
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The list of Aquaphor-healing-ointment fans is long. The skin protectant contains petroleum jelly with a bit of glycerin, which helps to moisturize and seal in moisture.
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It’s getting hotter outside, which means the internet has reinvigorated its call for people to wear aluminum deodorant and use products that keep them stink-free. Often on that list is this body wash from Lume, which uses acids to reduce odor-causing bacteria.
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Our favorite pimple patches are 25 percent off. Each patch contains hydrocolloid, which draws gunk from whiteheads and also speeds up the healing of a popped pimple.
Read more: The Best Pimple Patches Overall
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These Strategist-reader-favorite toner pads were a hit last Prime Day and are on sale again. Each pad is soaked in a blend of exfoliating acids that help to refine skin texture and keep breakouts at bay.
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Spicules are the latest skin-care technology invigorating the beauty masses. The ingredient creates tiny microinjuries that help to push product deeper into skin and also trigger collagen production. Medicube’s spicules are coated with exosomes and uses acids and niacinamide to help smooth texture and brighten skin.
Read more: What Are Spicules — and Do I Need Them in My Skin-care Routine?
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If you’re in the market for an effective vitamin-C serum, the BeautyStat Universal C Refiner is a good option. It’s formulated with a stable form of vitamin C that helps to effectively brighten skin and fade hyperpigmentation without irritating skin.
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Face oil enthusiasts swear by this one from True Botanicals, which is packed with plant oils and ceramides. It’s made fans of celebrities like Eva Mendes, Laura Dern, and Olivia Wilde, along with deals editor Sam Daly, who says it’s soothing, even on her ultrasensitive skin.
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The brand’s micellar-water cleanser is also on sale. Designed for sensitive and dry skin, it acts as the first step of a double cleanse and helps to get skin clean without stripping away moisture.
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Erin Wasson’s favorite serum is also on sale. It contains glycolic, lactic, salicylic, and kojic acid, which helps to exfoliate and brighten skin. Wasson credits it with transforming her acne-prone skin. “I just saw a huge change,” she says.
Read more: What Erin Wasson Can’t Live Without
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If you’re in the market for a new retinol, we recommend this retinal cream from Avène, which has a concentration of 0.1 percent and offers powerful results.
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If you’re newer to retinol, this one works well and is suspended in an ultra-moisturizing cream.
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These travel-friendly sachets combine AHAs and BHAs to help with a range of skin concerns from dryness to breakouts.
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The under-eye area is notoriously tough to improve, but retinol has been shown to help significantly with fine lines and non-hereditary dark circles. This eye serum from K-beauty favorite Beauty of Joseon uses retinal, a stronger form of retinol, and niacinamide, which helps with puffiness, dark circles, and wrinkles.
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If the issue is dry skin, this nourishing eye cream contains avocado oil along with the antioxidant beta-carotene, which lightens skin over time.
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For lightening dark spots, Caudalie Vinoperfect is synonymous with effective, noticeable results. The vitamin C alternative uses Viniferine, a grapevine-derived antioxidant, which helps inhibit excess melanin production.
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The L’Occitane shower-oil bodywash is an essential part of any moisturizing shower routine.
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Another routine essential — the Nécessaire bodywash. The formula is truly excellent (I regularly use the fragrance-free version), and the scents are elevated but not overpowering on skin.
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Pair that with the body lotion, which comes in the same scents.
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Consistent use has improved the appearance of “chicken skin” on writer Brenley Goertzen’s arms and legs.
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This nourishing lip balm is so glossy that it’s our beauty writer’s favorite lip gloss, too.
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A gentle and hydrating toner that’s safe for multiple skin types.
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For your face, this is a gentle, natural-looking tanner — “basically skin care with tanner in it.”
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It’s nothing fancy, but it’s efficient and gets skin clean.
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It’s the gold standard to which we measure all other cleansing balms.
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“One of the best products for getting rid of stubborn blackheads,” our beauty columnist says.
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This discovery set of cult-favorite Bum Bum Cream contains four of the brand’s signature scents.
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Four hydrating sheet masks for a bargain.
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A nice, lightweight moisturizer from an all-time favorite brand.
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Or the thicker, more hydrating face cream.
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A three-pack of our Best in Class SPF lip balm. Miraculously, it doesn’t taste like sunscreen while protecting lips from UV rays.
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If you prefer something glossy, this one from Supergoop has a nice gleam.
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A makeup-artist-kit staple, this rich cream moisturizes without irritating skin.
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In case you missed it, self-tanners are actually great now. This one from St. Tropez develops in just three hours and deepens over time.
Read more: Self-Tanners Are Actually Great Now
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This face oil is formulated with turmeric, vitamin C, and evening primrose oil, which work together to hydrate and brighten skin.
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This body wash has technology that helps hyaluronic acid to stick to your skin even after you wash it off. That’s why it’s a favorite of cosmetic chemist Dr. Julian Sass, who likes that it gives skin an extra boost of hydration.
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I like a sunscreen stick for easy reapplication. This one from Shiseido is beloved for its weightless feel and its high SPF factor.
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When I wrote about my gym care routine, I mentioned using hypochlorous acid to keep my skin acne-free. This one from Prequel also contains minerals and electrolyzed water, which helps to support the skin’s barrier.
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Castor oil is a multi-use beauty treatment but it works especially well to thicken lashes and brows.
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For a pop of nourishing color, the Outset has an incredible sheer orange-red shade of its beloved lip treatment called Sun Kiss.
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Nudestix makes one of my favorite glossy lip balms. It’s equal parts shiny and nourishing and is a worthy stand-in for even my shiniest gloss. This three-pack includes the clear shade, my go-to, along with two tinted tubes.
Read more: A Year of Very Shiny Lip Balms
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I’m a longtime Brow Wiz loyalist. The fine-tipped pencil is good for mimicking hair, and the colors are neither too warm- or cool-toned.
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Laura Mercier’s translucent powder is the gold standard of setting powders. It’s our top pick because it lasts all day and even blurs skin a little bit, creating that filter-in-real-life effect. This one has a slight luminous finish, which adds dimension to your base makeup routine.
Read More: The Best Setting Powders, According to Makeup Artists
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The original version is also on sale.
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It’s hard to find a full-coverage foundation that also looks like skin, but Estée Lauder has perfected this. It’s a go-to for makeup artists, particularly for clients with mature skin because it’s oil-free, transferproof, and waterproof.
Read more: The 19 Very Best Foundations for Mature Skin
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This hydrating gel primer helps to create a glowy, dewy base.
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For creating smoky eyeliner looks, Stila’s Stay All Day liner is waterproof and has intense pigmentation. What I like best about this pencil is that it’s flexible — it can be used to create precise liner looks or smudged out to mimic eye shadow.
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Another good pencil for this is the Urban Decay 24/7 liner, which also works as a creamy base for creating long-wearing eyeshadow looks.
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Somewhere between a lip gloss and a lip balm, this tinted lip serum has a glossy shine and helps to support the lip’s barrier thanks to the inclusion of peptides.
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For the first time in Prime Day history, Charlotte Tilbury will be discounting some of its most popular products. That includes the very popular Lip Cheat lip liner, which we’ve written about before. The formula is a favorite of makeup artist Amanda Thesen, who says it feels “just emollient enough where it’s not going to move, but it’s not drying or skipping either.”
Read more: The Best Dual-Ended Lip Liner
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I noticed a friend’s blush recently and when I asked what she was wearing, she mentioned this blush from Saie. The hydrating cream blush can be blended in with fingers and has a natural, dewy finish.
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This creamy blush from Bobbi Brown comes in an array of rosy shades and can be used on cheeks or lips.
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For adding glow, this illuminating moisturizer gives skin a bronzey sheen. Popoola breaks it out when she wants to look extra glam: “I put it on the high points of my shoulders when I really want certain parts of my body to catch light,” she told us.
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Boy Smells has a few scents for sale this Prime Day, including Solar Drip, a summery scent with notes of pomelo, mango, orange blossom, and solar musk.
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This warm, woody scent comes recommended by our beauty columnist, who says it’s one of the best perfumes for achieving the “your skin, but better vibe.”
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Our writer noticed her lashes were longer and thicker after six weeks of consistent, nightly use.
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This mascara keeps lashes lifted and curled even through afternoon naps.
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For summer, a fun, bright mascara in electric blue.
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This mascara has super-thin bristles, which helps to coat each individual lash.
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This very-popular mascara has a hourglass-shaped brush, which creates a false lash effect. Right now it’s just $20, just a couple dollars more expensive than a drugstore buy.
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When Zing Tsjeng mixed a few drops of this into her favorite moisturizer, it was magic: “The drops give a kind of glowy haze that I’ve never achieved with bronzer — I’m hypnotized by how glossy my skin looks on-camera,” she wrote in her full review.
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This setting spray is the gold standard for a reason. It locks makeup in while also giving skin a natural finish.
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If you need your makeup to stay in place all day, makeup artists and beauty creators swear by this drugstore setting mist. It’s a solid dupe for premium formulas and stays on through even very-hot days.
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This lip oil from Summer Fridays has a slicker formula than the viral lip balm and comes in a range of flattering shades.
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Our top pick for an affordable curling iron is almost half off. It comes recommended by hairstylist Kendall Dorsey because it heats up quickly and maintains a consistent temperature during styling.
Read more: The Best Less-Expensive Curling Iron
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Shark FlexStyle makes at-home blowouts a lot easier. The suite of attachments include a curling wand, a blow-dryer brush, and a focused nozzle so you can achieve a salon-like style without shelling out for a professional service.
Read more: I Put the Dyson Airwrap and Shark FlexStyle Head to Head
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If you have very long hair, this T3 curling iron has a very long barrel.
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Ghd is beloved by hairstylists, including Michelle Obama’s. Heats up to 365 degrees.
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And to prevent heat damage from styling, this lightweight heat protectant conditions hair and shields it up to 450 degrees.
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I’m a longtime Tangle Teezer devotee. I own at least five of the brushes and don’t detangle my hair with anything else. I’m not the only acolyte. Senior editor Simone Kitchens owns at least seven of them, and celebrity hairstylist Chris Appleton, whose client list includes J.Lo and Ariana Grande, uses them on all his clients. “This does it all,” he says. “It even works well with hair extensions, which typically need a special brush.”
Read more: What Chris Appleton Buys at the Drugstore
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And for fine-haired folk, a shampoo and conditioner combination that adds volume and plumps up hair strands.
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Verb’s weightless formula moisturizes even the most brittle strands with Moringa and jojoba.
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Buildable enough to use repeatedly on wet or dry hair without feeling greasy, says one editor.
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It’s got Intra-cylane, a complex that thickens individual strands of hair.
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Our favorite silicone-free spray protects curls, coils and waves from heat damage.
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I love this lightweight leave-in, which hydrates and moisturizes without weighing down hair.
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For encouraging hair growth, this shampoo and conditioner set from Nécessaire contains rosemary oil along with five ceramides to support scalp health.
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After one writer made the switch to this shampoo, the whiteheads along her hairline disappeared.
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
