The pop world’s equivalent to the Royal Wedding took place this past weekend, celebrating the marriage of Taylor Swift and Travis Kelce. While things have been kept fairly secretive, fans have been treated to a handful of details about the big day, which Taylor was careful to keep under wraps with an ingenious wedding invite design trick.
Was it cautiousness or paranoia that led Taylor to watermark her invites? I can’t quite decide, but the subtle addition worked wonders to protect the details of her big day under the guise of adding a ‘personal touch’ for guests. Do I think it’s clever? Yes. Do I also think it’s a bit extreme? Also yes, but as we’ve seen thus far, from the logo to the venue, nothing about the Swift x Kelce wedding has been subtle or understated.
(Image credit: Taylor Swift)
The invites in question feature a painterly style rural landscape with textured strokes and earthy hues. A thin sans serif pairs with an elevated script font to give the invite a clean, traditional feel, while the couple’s logo proudly frames the design as the top of the page.
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But what of the watermark? It turns out Taylor had each invite subtly customised with the guests’ names, supposedly to stop leaks about the wedding from surfacing. Anyone thinking of exposing the invite details would have to take on an army of passionate Swifties, with no need for Taylor herself to intervene. Simply put, it’s genius, if not slightly unhinged. I find myself asking, is a wedding invite that important?
For more Taylor Swift news, check out the Taylor Swift Toy Story rumours, explained or take a look at how Taylor Swift’s documentary inspired a change in creative approach.
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