Overtime has announced a content partnership with FOX One to produce Race to Glory, an original short-form digital series launching June 7. The series follows two teams of creators competing in soccer-inspired challenges across New York City (May 27–29), Los Angeles (June 12–13), Miami (June 27–28), and Philadelphia (July 12–14). Overtime will produce more than 500 pieces of short-form content across dedicated social channels.
The series is hosted by Jolie Sharpe, a sports presenter whose Euro 2024 coverage generated more than 80 million views. Two competing teams — Mud United and Aura City — feature creators including Rakai, Tota, H00pify, Sam Russo, Tylil, Sketch, Davis, and Rose Ruland.
“Creators play a critical role in how younger fans experience sports today. Together with Overtime, we’re delivering tournament content that feels native and engaging for the next generation. By tapping into creator voices, we’re giving fans new ways to experience the energy, storytelling and culture of the tournament beyond the game itself,” says Brian Borkowski, Chief Marketing Officer, FOX Direct to Consumer.
“Overtime brings sports to the next generation of fans, and there is no bigger stage to do that than the World Cup. FOX One is where every match will live, and our job is to make sure the fans who grew up on their phones know exactly where to find it. This is a first-of-its-kind collaboration and production built specifically for the next generation of sports fans. We assembled a cast that reflects how young audiences consume sports today: creators, streamers, entertainers, and soccer fans that have deep connections with their communities and millions of followers. Bringing them together across four cities throughout the tournament will allow us to create content that feels competitive, unpredictable, and native to the way younger fans engage with sports,” says Marc Kohn, President of Content, Overtime.
