Olivia Rodrigo keeps hitting high notes with the release of her third album, You Seem Pretty Sad for a Girl So in Love. When she announced her own music festival with an all-women lineup in late June, the response was immediately enthusiastic — tickets went on sale, and the Daisy Chain Fields festival sold out in 30 minutes. The lineup — which includes Stevie Nicks, Chappell Roan, Katseye, Doechii, Eli, Bikini Kill, and more — isn’t the only aspect of the festival making headlines, though. Daisy Chain Fields is partnering with ten organizations focused on women’s reproductive health for the single-day event. It’s a subject Rodrigo has been vocal about in the past and continues to speak on in the press.
Ahead of the festival, which will take place on August 29, Etsy announced the release of the Daisy Chain Fields collection, which is reimagined artist merchandise designed by ten different female-owned Etsy shops and will include a flower crown, playing cards, a junk journal, beaded jewelry, and more. The artisan marketplace will also host a creative village at the festival so attendees can craft with their merch on-site. “I’m really excited that girls can get a chance to be crafty and to make some of these items at the festival. I know I’m gonna enjoy doing it,” Rodrigo told The Cut ahead of the launch. “I’m definitely excited about the junk journal. I think that’s going to be a really sweet thing, and I hope people will keep those as keepsakes for a while.”
Below, Rodrigo speaks about the collection and her style evolution as she enters a new phase of her album rollout and prepares for the music festival.
What item were you most excited to make from the Etsy collaboration?
I was really adamant on having a flower crown in the collection, because when I think of Daisy Chain Fields, I think of girls wearing flower crowns and hanging out. It’s an image that comes to mind, so I was really happy with that one, and I also love playing cards. I’m big into card games, so that was an essential piece for me.
How did you determine the aesthetic for the items and the festival? And where did the name come from?
I wanted Daisy Chain to feel like it was separate from my album campaign and my album rollout, so we always wanted the aesthetic to be sort of a riot-grrrl-meets-flower-child vibe, and that was what we were going for in the collection too. When I thought of the festival, I pictured girls running around and making friendship bracelets, engaging in community, making new friends, and listening to music they love. Daisy Chain Fields sounds like what it felt like to me, and the imagery of a chain symbolizes how strong we can all be when we work together.
Do you want it to be an annual thing?
I really believe in the festival and what it stands for, so I want it to be an annual thing. I really wanted the charities that the festival benefits to reflect the world that we live in and have as much diversity and inclusion as possible. I was very intentional about it, and I’m learning a lot from all these organizations. I’m also excited that the patrons who are watching the shows can get a chance to learn about these charities — because they’re doing such incredible work — and to engage with them in a meaningful way. That’s one of my biggest hopes.
Have you thought about how you want fans to dress, and can you give some style clues for what you want that day to look like?
Whatever people feel comfortable rocking out in is what I think they should wear. I just want people to feel comfortable, confident, and happy. This festival is so much about trying to cultivate joy in the face of adversity, so as long as people are having a grand old time, I’m happy.
Tell me about some of the pieces you’re loving most right now in your closet.
I have my favorite pair of jeans ever, and I wear them every day. They’re vintage; I couldn’t even tell you where from. Finding a good pair of jeans is a lifelong journey, but I found one that I really love, so that’s been a staple and I’m thanking my lucky stars. And I’m really on my Repetto grind. Every pair of shoes I own is a little ballet flat.
I want to talk about your style evolution for this album and how you would describe that.
I really wanted my style to reflect the themes of the album, and the themes of the album to me were very romantic and sometimes sweet, so that played into how I wanted to dress. It’s been very feminine lately, which has been fun to lean into. I still don’t know what I’m going to wear for the festival, but I’ve been thinking about it lately.
What’s been your favorite hobby this summer?
So many card games. I just love going swimming. Anytime that there’s an open body of water, I feel like I have to get in. I’m a Pisces, so I feel like the water is weirdly rejuvenating. Swimming really does wonders for the soul.
Have you ventured to a New York City beach yet?
I haven’t been to the New York City beaches. I’ve been to the Hamptons a few times, but I haven’t been to Rockaway or anything like that. I need to do it.
Stay in touch.
The latest in style, self, culture, and power in your inbox.
Vox Media, LLC Terms and Privacy Notice
Related
