Nio’s new 5-seat ES8. Credit: Nio
- Based on 20,008 deliveries, the main Nio brand generated about 8.7 billion yuan in revenue for the month.
- The ES8 delivered 10,286 units in July, accounting for 51.41 percent of the main Nio brand’s deliveries.
The main Nio brand of Nio Inc (NYSE: NIO) had an average transaction price of 434,600 yuan ($64,010) in July, extending its pricing power in China’s premium market.
Ma Lin, the company’s vice president of branding and communications, disclosed the figure in a Weibo post on Monday. He credited it to continued strong sales of the ES8 and ES9, two premium SUV (sport utility vehicle) models.
The figure is slightly below June’s 443,000 yuan, but still far above the overall level of China’s passenger vehicle market. In China, models with starting prices above 300,000 yuan are considered premium.
The main Nio brand delivered 20,008 vehicles in July, up 57.85 percent year-on-year, although down 8.67 percent from June.
Based on the average transaction price, the Nio brand generated about 8.7 billion yuan in revenue in July.
The ES8 was the main driver. The large SUV delivered 10,286 units in July, accounting for 51.41 percent of the main brand’s deliveries.
Nio ES8 Monthly Deliveries 2024-2026
Month
2024
2025
2026
January
615
446
17,658
February
414
479
11,271
March
802
514
16,255
April
773
539
13,028
May
937
292
11,475
June
882
839
8,969
July
822
1,090
10,286
August
857
87
September
766
2,812
October
747
6,716
November
572
10,705
December
1,001
22,276
Nio ES8 monthly deliveries
2024
2025
2026
The five-seat version of the ES8 was launched on July 9 and began deliveries the next day, helping the model return to above 10,000 units a month.
The five-seat version starts at 382,800 yuan with a battery pack included, 5.9 percent lower than the three-row versions.
Another pillar is the ES9. The executive flagship was launched on May 27 with a starting price of 498,000 yuan.
The ES9 topped 10,000 deliveries in about 30 days, setting a record for the fastest deliveries among all-electric models priced above 500,000 yuan in China.
Higher-priced models are improving Nio’s financials. Deutsche Bank expects the company to reach non-GAAP breakeven in the second quarter.
Cost pressure is emerging, however. Founder, chairman and CEO William Li said on July 10 that rising raw material prices had increased the ES8’s cost by nearly 20,000 yuan per vehicle.
He said the company is working with supply chain partners to hedge part of the cost in an effort to keep prices stable.
Nio Inc as a whole delivered 35,934 vehicles in July, up 70.98 percent year-on-year while down 11.49 percent from June.
Nio Inc Monthly Deliveries 2024-2026
Month
2024
2025
2026
January
10,055
13,863
27,182
February
8,132
13,192
20,797
March
11,866
15,039
35,486
April
15,620
23,900
29,356
May
20,544
23,231
37,705
June
21,209
24,925
40,597
July
20,498
21,017
35,934
August
20,176
31,305
September
21,181
34,749
October
20,976
40,397
November
20,575
36,275
December
31,138
48,135
Nio Inc monthly deliveries
2024
2025
2026
The family-oriented Onvo brand delivered 10,155 vehicles, while boutique small-car brand Firefly delivered 5,771.
In the first seven months of the year, the company delivered 227,057 vehicles, up 67.98 percent year-on-year.
Morgan Stanley says GeniTech’s debut at WAIC 2026 takes Nio’s stock narrative one step further toward a vertically integrated AI chip platform.
($1 = 6.7898 yuan)
