Review at a glance
Ladbrokes will celebrate its 140th anniversary this year and in an industry where there is plenty of comings and goings, they remain as popular now as they have ever been.
They boast over 1,800 shops across the UK and run one of the best betting sites, which is currently offering new customers £50 in free bets when they join
To find out more about the Ladbrokes sign-up offer, and the Entain operator as a whole, The Standard has reviewed one of the most recognisable names in online betting.
Founded: 1886
Owners: Entain
Sports covered: 39+
iOS app rating: 4.7 (97,000 reviews)
Android app rating: 4.1 (27.6 reviews)
Payment methods: Apple Pay, Google Pay, Pay By Bank, debit card, PayPal, Paysafecard
Pros
Cons
Established and reputable operator
Limited free bets for existing customers
Large welcome offer
Odds boosts tied to multiples
Regular football and racing offers
FAQs section is tough to navigate
Highly regarded app
£5 minimum deposit for most banking options
Ladbrokes sign up offer: Bet £10, get £50 in free bets
The current Ladbrokes welcome offer is a bet £10, get £50 in free bets promotion, matching or exceeding what bettors can expect to receive as a sign up bonus at the majority of online bookmakers.
There is no Ladbrokes promo code required, as the welcome offer applies automatically at registration.
Bear in mind that free bets expire seven days after being credited, whilst stakes are not returned with free bet winnings.
Only debit card deposits count for the Ladbrokes new customer offer. Deposits via PayPal, Paysafe, Apple Pay, Google Pay or certain prepaid and debit cards do not qualify for the Ladbrokes welcome offer, although they can be used for future transactions.
Bettors will need to deposit a minimum of £10 and then wager £10 or more at odds of evens or greater to unlock the £50 in free bets, which is split up into 5 x £10 free football bet builder bets.
How to claim Ladbrokes new customer offer
- Step 1: Register a new Ladbrokes account using one of the links on this page.
- Step 2: Deposit at least £10 using a debit card – all other payment methods are excluded from the Ladbrokes new customer offer.
- Step 3: Place a qualifying bet of £10 or more at minimum odds of evens within 14 days of registering.
- Step 4: Once the qualifying bet settles, five £10 free bets are credited automatically to your account.
- Step 5: Free bets are for football bet builders and must be used within seven days.
- The Ladbrokes welcome offer is available to new UK and Republic of Ireland customers only, aged 18 or over.
- Debit card deposits only – PayPal, Paysafe, Apple Pay, Google Pay and prepaid cards are excluded. Certain debit card providers are also excluded.
- Qualifying bet must be £10 or more at minimum odds of evens and be placed within 14 days of registering.
- Free bets are credited as five separate £10 tokens, which are restricted to football bet builders.
- Free bets expire seven days after being credited. Stakes are not returned with free bet winnings.
- Only one welcome offer is permitted per person, household or shared device.
How the Ladbrokes offer compares to other bookmakers
Bookmaker
Welcome offer
Key restriction
Ladbrokes
Bet £10, get £50 in free bets
Min odds evens; qualifying bet within 14 days; free bets valid 7 days; no Neteller, PayPal, Paysafe or Skrill
Betway
Bet £10, get £40 in free bets (4 tokens)
Debit card only; min odds 4.0 on 4+ leg bet builders and accas; 7-day expiry
Bet365
Bet £10, get £30 in free bets
Min odds 1/5; no PayPal or paysafecard; max £30
Paddy Power
Bet £10, get £5 in free bets
Minimum odds £5, free bet valid for 30 days
William Hill
Bet £10, get £30 in free bets
Min odds 1/2; debit card only; no e-wallets
Betfred
Bet £10, get £50 in free bets
Debit card only; credited within 10 hours; 7-day expiry
Ladbrokes free bets and promotions
Looking beyond the Ladbrokes sign up offer, the bookie has plenty of ongoing promotions for existing customers.
Ladbrokes has a strong acca-focused promotions suite alongside racing-specific perks, including Best Odds Guaranteed – including early price, board price, or starting price – on all UK and Irish horse racing.
They are also one of the only horse racing betting sites to offer boosts on racing bet builders, with punters able to bag 25 per cent extra on any successful wagers.
For football punters, Ladbrokes’ Acca Insurance provides punters money back as a free bet up to £10 if exactly one leg lets down a 5+ team accumulator in their first qualifying acca of the day.
Standard
Each selection needs minimum odds of 1/10 before any boosts, and the combined acca needs minimum odds of 3/1.
Bettors can also enjoy early payouts on selected competitions if the team they backed goes two goals ahead at any point in a game and price boosts on a wide variety of games and bet types.
Finally, there’s 1-2-Free, a free-to-play score predictor. Punters who correctly predict three scorelines of three pre-selected games win a share of a £10k cash jackpot.
The iOS version of the Ladbrokes app is rated 4.7 out of 5 stars after 91,000 reviews, with a slightly lower rating on the Google Play Store with 4.1 out of 5 stars from around 27,000 reviews. It must be said that some recent user reviews flagged app performance issues such as slow loading and page freezing.
Punters who use the Ladbrokes app can easily see odds boosts, in-play betting, Best Odds Guaranteed on UK and Irish racing, and acca management tools to build, cash out or edit a bet. These features might be common on most betting sites, but they are still not guaranteed, so it’s nice to see them included with Ladbrokes.
Payment method
Minimum deposit
Minimum Withdrawal
Instant withdrawals?
Debit card
£5
£5
No – 1 to 3 business days
Pay by Bank
£5
£5
Yes
Google Pay
£5
£5
Yes
Apple Pay
£5
£5
Yes
PayPal
£10
£5
No – around 8 hours
Paysafecard
£5
N/A
N/A
Ladbrokes provide instant withdrawals for transactions using Pay by Bank, Google Pay, and Apple Pay. PayPal trails slightly behind, with average transaction times of around eight hours. Debit card withdrawals take the longest, between one and three business days.
Paysafecard is accepted by Ladbrokes for deposits, but not withdrawals.
Whilst the table displays all payment methods accepted by Ladbrokes, new customers only qualify for the sign up offer itself via debit card deposits.
Punters can take advantage of Ladbrokes’ live streaming options by heading to the in-play section of the Ladbrokes site or app and clicking on the ‘watch live’ tab to find all the events currently available to live stream. There’s also an option to see what’s being live streamed later.
Horse racing and greyhound racing are well covered, alongside a selection of football, tennis, cricket, ice hockey, basketball and table tennis events.
Live streams are shown alongside the betting markets, so customers can watch and bet on an event at the same time.
Streaming generally requires a funded account or recent betting activity – for racing specifically, a £1 bet or a positive balance is required.
Responsible gambling at Ladbrokes
Ladbrokes has a range of responsible gambling tools, including deposit limits, self-exclusion, session time reminders, loss limits and time-outs, plus GAMSTOP registration for self-exclusion.
Responsible gambling can help bettors stay safe when gambling online. By setting a budget, researching bets, and not chasing losses, you can prevent problem gambling.
Betting should always be fun and a source of entertainment, and never relied upon as a source of income.
Ladbrokes remains licensed by the UK Gambling Commission (UKGC) and offers standard UK responsible gambling tools.
Do you need a promo code for the Ladbrokes sign up offer?
There is no Ladbrokes promo code required – the Ladbrokes new customer offer applies automatically once the customer selects it at registration.
Is there a no deposit bonus with the Ladbrokes sign up offer?
A minimum £10 debit card deposit and a qualifying bet are required – there is no no-deposit version of this offer.
What do you need to register with Ladbrokes?
To take advantage of the Ladbrokes welcome offer, you must be a new customer who is a UK or Republic of Ireland resident aged 18 or over.
During the sign up process, standard registration details will be required – including name, address, date of birth and payment details.
We aim to offer every online gambler and reader of The Standard a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.
Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.
Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.
