SPAIN. Ferrero Travel Market has unveiled a high-profile campaign to highlight the travel retail debut of Tic Tac Two, in partnership with Avolta and Ticketmaster.
Ferrero Travel Market refreshes its travel retail portfolio to meet young consumers’ tastes with new sugar-free variants
Running from mid-September through October, the activation is strategically positioned at high-traffic airport locations in Barcelona, Ibiza and Palma de Mallorca to reach Tic Tac’s Gen Z and Millennial audiences.
The brand’s first sugar-free range in the channel was launched at the 2024 TFWA World Exhibition, quickly capturing the attention of younger global travellers.
Blending a sugar-free formula with a distinctive double-layered flavour, the product maintains strong appeal among loyal fans.
Tic Tac Two comes in two flavours: Strawberry & Lime and Spearmint Fresh & Mild.
Each box contains 38 Tic Tac Twos, each twice the size of classic Tic Tac pills, with dual layers delivering two flavours at once.
The travel retail-exclusive offer gives consumers the chance to win a Ticketmaster voucher worth up to €300 (US$347).
The collaboration with Ticketmaster underscores Tic Tac’s connection to music and festival culture and its focus on engaging younger consumers.
The Tic Tac Two x Ticketmaster competition is open to all travellers enrolled in the Club Avolta loyalty and rewards programme who purchase two Tic Tac Two products. A total of ten winning vouchers are available for each location.
To drive awareness and participation, the campaign is supported by a branded newsletter and Club Avolta member push notifications.
Ferrero Travel Market General Manager Sergio Salvagno said, “The launch of Tic Tac Two represents an exciting new chapter for the brand in travel retail.
“By partnering with Avolta and Ticketmaster in this way, we are not only showcasing innovation in product development, but also delivering an engaging, relevant experience for today’s travellers.
“This campaign is a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviours.” ✈
