West Ham United majority shareholder David Sullivan would have been very uncomfortable with one thing that was hard to ignore during the defeat to Nottingham Forest on Tuesday night.
Sullivan has received plenty of criticism from the West Ham fans in recent years.
However, in the interest of balance, he does deserve credit for backing Nuno Espirito Santo with funds in the January transfer window.
That doesn’t mean that he’s immune from criticism; of course he isn’t.
If West Ham are relegated, just how worried are you about our finances?
The club has lost HUNDREDS OF MILLIONS over the last two seasons…
Photo by Michael Regan/Getty Images
👇 Join the debate; share your insight. Use the comment button on the bottom left to have your say
Some Hammers fans are clearly still very unhappy with the way Sullivan has gone about running the football club in recent years.
And that was clearly evident at the London Stadium during the clash with Forest on Tuesday night.
Uncomfortable viewing for David Sullivan during West Ham vs Forest
Sullivan is someone who hates losing money, as all billionaires do…obviously.
And there was something on show at the London Stadium that would have hurt the 76-year-old deeply.
The most painful thing for Sullivan on Tuesday night was that West Ham fans voted with their feet at the London Stadium.
The official attendance in the 62,500 capacity stadium was around 57,000.
Photo by Justin Setterfield/Getty Images
However, anyone watching on their TV screens or indeed inside the arena will know that wasn’t the case.
The ground was three quarters full, at best.
Now, if there’s one thing that truly scares Sullivan, it’s the thought of losing money, or the value of his club tanking.
What would any potential new owners have made of the empty seats on show at the London Stadium during the West Ham vs Nottingham Forest game?
West Ham brand at risk of damaging devaluation
I can tell you now, any Premier League stadium that isn’t full will not be an attractive proposition for potential investors.
What are your EXPECTATIONS for Taty Castellanos? 🇦🇷
What does he need to do to justify that £27m price-tag?
👇 Join the debate; share your insight. Use the comment button on the bottom left to have your say
David Sullivan has never been someone to bow down to demands from the West Ham fans.
However, it seems like the Hammers supporters who are unhappy with Sullivan’s running of the club have finally clocked the best way to protest.
Silent protests are always the most effective.
The West Ham co-owner would have been really concerned by the sheer volume of empty seats at the London Stadium during the clash with Forest.
If the West Ham fans stop showing up, Sullivan will feel the need to act, and perhaps that will bode well for the Hammers during the remainder of the January transfer window.
Join Our Newsletter
Receive a digest of our best West Ham content each week direct to your mailbox
