National Bagel Day 2026 deals, freebies at Einstein Bros., Panera, more

Breakfast sandwich recipe that’s easy and delicious
This breakfast sandwich is perfect for lazy days.
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We may not agree on what the best bagel is – or what goes best on them – but we can agree bagels are great, right?
National Bagel Day, which is Thursday, Jan. 15, is a day to celebrate a food that is truly a classic, having originated in the 13th century and migrated to the U.S. in the 19th century. Its name originates from the words – “bajgiel” in Polish and “beygal” in Yiddish – for ring-shaped bread, according to National Geographic.
As for favorite bagel flavors across the U.S., the top five are plain (No. 1), Asiago (No. 2), everything (No. 3), six cheese (No. 4) and cheddar jalapeño (No. 5), according to a survey of 1,000 conducted in December for Einstein Bros. Bagels 2026 State of the Bagel Report. Favorite shmear flavors, according to the survey? Plain cream cheese (No. 1), garden veggie (No. 2), honey almond (No. 3) and jalapeño salsa (No. 4).
Whatever your choice, you may be able to find a deal on National Bagel Day. Here are some specials, but remember to check with local bagel spots, too.
National Bagel Day deals
- Biggby Coffee: Get a bagel and cream cheese for $1 on National Bagel Day with the purchase of any 20-ounce or 24-ounce specialty beverage.
- Bruegger’s Bagels: Members of Bruegger’s Rewards get a free bagel and cream cheese with any purchase on National Bagel Day. Not a member yet? New members can get the deal, too, by signing up online. The offer is good at participating locations.
- Einstein Bros. Bagels: Get a free Bagel & Shmear with any purchase on Jan. 15. Just mention “National Bagel Day” when ordering in-bakery for the freebie.
- H&H Bagels: Members of the H&H Rewards loyalty program can get a free bagel and spread sandwich on Thursday, Jan. 15, for National Bagel Day. Get the deal when you order online or in the app (get it scanned at the register in-store).
- Panera Bread: For National Bagel Day, when you buy an Asiago Bagel Stack you get a second stack of their choice for free with code BOGOSTACK. Panera just added a trio of breakfast Asiago Bagel Stacks including the Wake-Up BLT Asiago Everything Bagel Stack, with bacon, scrambled eggs, tomatoes, arugula, salt and pepper, and cheesy benedict sauce. And there’s a new Jenga-like Stack & Spill game ($7.99) inspired by the look of the Asiago Bagel Stacks.
- Stop & Shop: Through Thursday, Jan. 15, get a free bagel (no purchase necessary) when you check in on your GO Rewards account. If you are not a member, you can sign up in the store (offer is limited to one pick-your-own bagel per household).
- Western Bagel: The Los Angeles-area chain has a $15 special on a baker’s dozen of bagels on Thursday, Jan. 15.
Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & [email protected].




