Molly-Mae Hague is no stranger to Adidas. One scroll through her Instagram and you’ll spot the signatures: track bottoms, Sambas and Spezials. So when the Love Island alum announced her very own collaboration with the brand yesterday, it felt less like a surprise and more like a full-circle moment.
Taking to Instagram Stories, Molly-Mae shared the news with her followers, writing: ‘I can’t quite believe I’m saying this… but in 2026 I’ll be officially partnering with @adidasuk on a limited footwear collection. This started as a dream years ago and it honestly still doesn’t feel real that it’s now happening. I’m beyond grateful to adidas for trusting me and to all of you supporting me every step of the way. Thank you from the bottom of my heart for making insane moments like this possible.’
She followed up with a grid post – a three image carousel teasing the collaboration captioned: ‘Three stripes. One vision. Curated by Molly-Mae. Coming soon…’ In the images, Molly-Mae wears a mini belted trench and a full Adidas tracksuit in what appears to be a rich brown tone, posing against a backdrop of stacked blue Adidas shoe boxes.
©@mollymae
True to her signature neutral aesthetic, it’s safe to assume the trainers will follow a similar vibe. Think understated, wearable tones, with brown hues and soft neutrals firmly on our prediction list.
While the announcement confirms a limited footwear collection, fans are already speculating whether the partnership could extend into clothing too, given her prior fashion experience at PLT and her own brand. There’s no official launch date just yet, but given the timing of the reveal, we suspect it won’t be long. Especially as the new trailer for Molly-Mae’s upcoming Behind It Alldocumentary drops this Friday and if history tells us anything, we may well get a behind-the-scenes glimpse of the Adidas journey there too. Watch this space.
Renee Washington, Grazia’s digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..
