Content creator Khaby Lame has just made a major move that will ensure his global presence is long-lasting.
Lame was the 10th-highest-earning creator of 2025, earning $20 million, according to Forbes. The TikToker, who was once a factory worker in Chivasso, Italy, has found success by creating content without saying a word, as AFROTECH™ previously reported.
“You should not be in a rush to make money,” Lame said, according to Forbes. “Start by making the content you like.”
Content creation has led Lame to work with major Hollywood studios and secure brand deals with Hugo Boss, Holafly, LEGO, Mr. Pink Beverages, and more, per AFROTECH™. He has at least 360 million followers across social media, and he is viewed as a “global-tier traffic entrance,” driving attention in many major regions at once, say industry observers, according to a Jan. 11 press release.
Rich Sparkle Holdings, a Hong Kong-based company that also trades in the U.S. under ANPA.US, is looking to propel Lame’s brand forward as it aims to “build a sustainable, high-growth global content e-commerce ecosystem,” per a Jan. 15 press release.
Rich Sparkle Holdings has acquired Lame’s core operating company, Step Distinctive Limited.
Rich Sparkle Holdings will have control over full-process e-commerce operations management, including content planning, traffic placement, and TikTok Shop store operations, the Jan. 15 press release mentions. It will also manage supply chain fulfillment, leveraging product selection, quality inspection, cross-border logistics, and after-sales service for global exposure. Additionally, the deal includes end-to-end conversion optimization and the commercial development of an AI digital twin, and more, the Jan. 11 press release shares.
The deal will target the U.S., the Middle East, and Southeast Asia, according to the release.
These changes are projected to take effect within the next 36 months, in partnership with China-based Anhui Xiaoheiyang Network Technology Co. Ltd., and could generate more than $4 billion in annual sales across traffic, operations, fulfillment, and technology, the Jan. 11 press release states.
Lame will also become a controlling shareholder in Rich Sparkle Holdings, per the press release.
“This is not just an equity acquisition, but a revolution in the global content e-commerce model. We will perfectly combine Khaby Lame’s global influence with the ‘industrialized e-commerce operational capabilities’ validated by the 小楊哥 team in the Chinese market. This combination of ‘US-listed company platform + top global content IP + ultimate supply chain’ will create unprecedented value for shareholders,” Rich Sparkle said in the Jan. 15 press release.
Lame commented:
“Congratulations to the team at ANPA very excited to be a shareholder and looking forward to doing great things!”
Photo Credit: Khaby Lame
