Bad Bunny, NFL release merchandise collection ahead of Super Bowl halftime performance – The Athletic
Bad Bunny’s Concho mascot is now being used on a range of NFL merchandise Ceremony of Roses
The Benito Bowl merchandise bonanza has begun.
Ahead of Bad Bunny’s Super Bowl LX halftime performance, the Puerto Rican entertainer and the NFL have announced a two-part merchandise drop that “blends football, music and culture.”
In a collaboration with music/fashion company Ceremony of Roses, the releases will feature two collections.
“The Fans/Concho Collection” dropped on Jan. 24 at 11 a.m. ET on the NFL’s official online shop with all items available for pre-order. The key word in this collection is “Concho,” the Puerto Rican toad/mascot that has become synonymous with Bad Bunny’s music and merchandise. Hoodies ($100), T-shirts ($55), New Era adjustable fit caps ($60) and plushie keychains ($40) are available in the team colors of all 32 NFL teams.
The 49ers Concho collection. Photo: Ceremony of Roses
The hoodies and T-shirts feature Concho emblazoned on the chest wearing an NFL uniform (of each team), cleats and holding a football under his left arm. The team name appears underneath Concho’s cleats and “Bad Bunny 2026” inside of a football logo appears on the left sleeve. The back of each hoodie and T-shirt features the logo of that team. Those same images of Concho are featured on the right side of the New Era caps with the team logo on the front. The plushies are of a helmetless Concho in a team-colored outfit with the corresponding team logo on his chest.
The “Super Tazón” collection is scheduled to drop Feb. 8 shortly after Bad Bunny’s halftime performance (the exact timing of which is to be determined). This collection will be a reimagination of the term “Super Bowl” in Spanish. Tazón is a word used for “bowl” in Puerto Rico and much of Latin America. While the products of this collection have yet to be revealed, it will be the first time official NFL Super Bowl merchandise features a Spanish translation of Super Bowl branding.
This marks another collaboration between Bad Bunny and New Era, who together released multiple styles of highly sought-after New York Yankees and New York Mets “Nuevayol” baseball caps during his Puerto Rico residency last year.
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