After convincing her father – now a silent partner in the business – that she was serious about her change in direction, she set about creating what was far from the traditional image of a funeral parlour.
“Ours, when you walk in, is like a spa,” she said.
“We’ve got a 10ft waterfall, it smells like baby powder, you’ve got a halo sitting sitting here, we’ve got an angel swing.
“It’s almost like you can describe it as Instagrammable, but it’s not what it’s all about, it’s about when someone walks in they feel relaxed and calm and they know that their loved one is being cared for in a gorgeous environment – they’re not just left in a bathroom or a cold chapel.”
McCaughran said her ethos was bringing the personality of the deceased person in their care back to life – whether through making sure they are dressed in their best outfits or wearing the right aftershave.
And if the families want a funeral to be a celebration rather than a sombre affair, Butterflies Rising is more than happy to oblige.
“Last week we had a lovely gentleman from Anfield, and at the end we were all singing and dancing to Always Look on the Bright Side of Life.
“We’re dancing at gravesides, you know, jiving with the family when we bring our speaker because that’s not something I was told I could have at the graveside with my mum.”
The Fabulous Funeral Parlour is on Channel 4 from 22:00 GMT on Wednesday and will then be available to watch on More4.
