Barely three months ago, the Walt Disney Company announced that it would be bringing user-generated AI slop to Disney+ as part of a landmark $1 billion investment into OpenAI that would allow people to use Sora to create short videos from more than 200 beloved Disney characters. The announcement was so important that Disney’s then-CEO Bob Iger and OpenAI CEO Sam Altman both championed it in a press release that is full of the kind of cope that Silicon Valley AI boosters and some Hollywood executives suggest would unleash a new era of moviemaking and storytelling powered by AI that is cheaper than making movies with human workers.
“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Iger said.
“Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees,” the press release stated. “Under the license, fans will be able to watch curated selections of Sora-generated videos on Disney+, and OpenAI and Disney will collaborate to utilize OpenAI’s models to power new experiences for Disney+ subscribers, furthering innovative and creative ways to connect with Disney’s stories and characters. Sora and ChatGPT Images are expected to start generating fan-inspired videos with Disney’s multi-brand licensed characters in early 2026.”
Tuesday was a disastrous day for that future, and the complete and utter failure of both Sora and Disney’s dalliance with AI garbage suggests AI slop is indeed not the future of Hollywood. Disney did not even get to the point here it allowed people to build anything with Disney characters before pulling the plug on the whole endeavor and its investment.
Sora is dead. May the memory of its four-month existence as a copyright infringement machine that was also used to make videos of men strangling women and ICE arresting undocumented immigrants be a blessing.
Disney is pulling out of its billion-dollar investment in OpenAI entirely. Other efforts to slopify Hollywood look underwhelming, appear to have been quietly shelved, or have utterly failed to gather any audience whatsoever. This news does not bode well for OpenAI and it likely does not bode well for Paramount’s megamerger with Warner Brothers, a deal whose financial terms and the debt involved only make sense if you can believe in a future in which the cost of creating blockbuster movies is drastically reduced by AI via huge numbers of people losing their jobs.
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