News UK

Coventry: The city buzzing at Premier League return

The benefits for the city could also be huge economically, according to Corin Crane.

He is the chief executive of the local chamber of commerce and said, for a start, more fans would come to the area.

“We’re quite close to the airport so hopefully more international fans will come in,” he said.

“Beyond that, on matchdays, hopefully the jobs will increase.”

Last year, the Sky Blues lost to Sunderland in the semi-finals of the Championship play-offs.

Their opponents went on to win the final and are currently in the middle of the Premier League table.

John McCabe, chief executive of the North East Chamber of Commerce, said Sunderland’s promotion had been a success story for the region, with about 10,000 more fans through the turnstiles than when they were in the Championship.

He added that hotels were reporting an increase in overnight stays, as well as “longer dwell times”, while local businesses were seeing “spill-over spending”, with matchdays becoming full-day economic events.

“The feel-good factor of the club’s success has also extended to their global profile,” McCabe added.

“An unexpected surge in interest from Mexico [is] generating new merchandise lines and international commercial opportunities that would not have been possible in the Championship.”

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button