Breaking News Rolex Has Officially Discontinued The “Pepsi” GMT-Master II & “Cookie Monster” Submariner Date

The discussion around the status of the “Pepsi” gained new life earlier this year and was furthered, in part, by an Instagram post on WristEnthusiast noting that several retailers, reportedly including Bucherer (acquired by Rolex in 2023), had removed the “Pepsi” from their websites. 

However, as of February 28, 2026—four days after that reel was posted—all versions of the “Pepsi” were actually visible on Bucherer’s US website, as well as the websites of Fourtane and Watches of Switzerland (Hodinkee’s parent company); a spot check of some other retailers, such as Korman in Austin, Texas, and Razny in Chicago, Illinois, however did not. It turns out the model was, in fact, already on its way to its end.