- All-new, third-generation JUKE revealed as a bold evolution of Nissan’s iconic compact crossover
- First-ever 100% electric JUKE, built on CMF-EV platform and produced in Sunderland, UK
- Part of an expanded EV line-up in Europe
Paris, FRANCE – Nissan has unveiled the all-new, all-electric JUKE at its Vision event at the company’s global headquarters in Japan, marking a major step forward in its electrification strategy in Europe. As the region’s electric vehicle (EV) market continues to grow, Nissan is building on its 15 years of EV leadership to meet an array of customer needs while navigating a complex and competitive market environment.
Agile, compact, and unmistakably Nissan, this first-ever EV Juke carries personality and emotion into the EV era, reimagining one of Europe’s most distinctive compact crossovers. It forms part of Nissan’s broader strategy to offer an electrified powertrain for every type of customer today.
Since its original launch in 2010, JUKE has captured the imagination of 1.5M customers across Europe, reshaping the compact crossover segment with its daring and unconventional design. The new JUKE retains that character while introducing a fully electric powertrain, supporting Nissan’s journey towards to zero-emission mobility.
A Flexible Path Toward Full Electrification
The all-electric JUKE joins a growing European EV line-up including the new MICRA, third-generation LEAF, Ariya crossover and Townstar LCV, as well as a new A-segment EV to come. The JUKE EV will join the third-generation LEAF in offering Vehicle-to-Grid technology, supporting the integration of EVs into the wider energy ecosystem.
Alongside its expanding EV line-up, Nissan continues to offer its e‑POWER hybrid technology, delivering an EV-like driving experience without the need to plug in. Hybrid models such as Qashqai e‑POWER and JUKE HEV will remain an important part of the line-up, ensuring customers have access to technologies that suit their needs today.
“Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future,” said Massimiliano Messina, Chairman, Nissan AMIEO. “With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.”
Powering Electrification from Europe
The all-new, all-electric JUKE will be built at Nissan’s Sunderland Plant in the UK, reinforcing the site’s central role in the company’s global EV strategy. Already home to LEAF and with the first trial phase of JUKE production starting in the coming weeks, Sunderland Plant remains the cornerstone of Nissan’s electrified manufacturing footprint in Europe.
The commitment is supported by Nissan’s broader regional capabilities, including its design, engineering and development network across the UK, Spain and Germany. Together, these operations underline Nissan’s long-term investment in Europe as both a production and innovation hub – designing, engineering and manufacturing vehicles in Europe, for European customers.
“JUKE has always stood for bold design and a willingness to challenge convention. With this third generation, we are bringing that spirit into the electric age,” said Clíodhna Lyons, Region Vice President, Product, Brand & Marketing Strategy, Nissan AMIEO. “As our first fully electric JUKE, it will help us reach new customers while expanding choice across our electrified range.”
Unveiled at Nissan Vision Event
The third-generation JUKE made its global debut at Nissan’s Vision Event in Japan, where the company is presenting its long-term direction, product roadmap and technology innovations to global media, stakeholders and employees. All-new JUKE will be launched in spring 2027.
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About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)
Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.
Sustainability is at the core of Nissan’s long-term vision, Ambition 2030. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan’s goal which is to be carbon neutral across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36Zero at its centre, is primed to accelerate the shift to an electrified future.
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
Contacts
Nic Shaw
Head of Communications
M: (+44) 07785 609956 / E: [email protected]
Tamara Better
Corporate and Product Communications Manager
M: (+44) 07580 999016 / E: [email protected]
