The Skims Merkin, the Latest Kim Kardashian Invention, Profits Off of Women’s Insecurities

Before women leave the house for a night out, there’s a routine we all follow. We check that our makeup isn’t smudged. We add a dash of perfume to the nape of our necks. And … we carefully comb out the faux pubes on our underwear. No? Is that last bit not part of your evening checklist at present? Well, it might be, if Kim Kardashian gets her way.

Following her release of the viral “nipple bra” a few years ago, the reality-TV star turned business mogul has brought out yet another Internet-breaking item through her $4 billion intimates company, Skims. This time, it’s a “merkin.”