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10 apartment complexes in Union County sold for $90M in massive deal

Ten apartment complex properties in Union County have been purchased for $90 million in one of the largest multifamily transactions in New Jersey in 2025, according to CoStar data.

The off-market deal arranged by Woodbridge-based Kislak Co. included 540 units spread across properties in Roselle, Roselle Park, Elizabeth, and Rahway.

Kislak Managing Director Jeff Squires represented the seller, Landmark Companies of Keasbey, and also procured the buyer, whose identity was not disclosed.

The largest property in the portfolio is Sunrise Village Apartments in Roselle Park, with 275 units.

Other properties range from 14 to 48 units and include a mix of studios, one-bedroom, and two-bedroom apartments.

All feature on-site parking and are located near shopping and public transportation to New York City.

The properties include:

  • Sunrise Village Apartments, 145 Jerome St., Roselle Park – 275 units
  • 127-135 East Fifth Ave., Roselle – 48 units
  • Chilton Manor, 212 Westfield Ave., Elizabeth – 39 units
  • Cheryl Gardens, 408 Chestnut St., Roselle – 32 units
  • Riverside Apartments, 145 Dock St., Rahway – 30 units and 1 commercial space
  • 123 West First Ave., Roselle – 30 units
  • Astoria Manor, 854 West Grand St., Elizabeth – 24 units
  • Michael’s Manor, 143-147 East Fifth Ave., Roselle – 24 units
  • Briar Lane Apartments, 222 East Westfield Ave., Roselle Park – 23 units
  • White Rose Apartments, 214-216 East First Ave., Roselle – 14 units

Landmark principals Michael Gottlieb and Eric Harvitt sold the properties as part of a strategic repositioning that included exchanging some legacy holdings for a newer residential community in Raleigh, North Carolina.

“We are making an effort to position our company for future success by diversifying geographically and improving the product type we own and manage,” the principals said in a written statement. “New Jersey will always be the center of our universe, and we are excited about future development and acquisitions here, but we also feel it is healthy to have a presence in other markets as well.”

Most of the properties had been owned and managed by the original developer’s family for three generations, according to Squires.

“The sale of the portfolio represents an extraordinary value-add opportunity for the purchaser to acquire over 500 well-maintained units in some of the strongest rental markets throughout northern New Jersey,” Squires said.

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