American Honda Rides Record Sales of Light Trucks and Electrified Models to Post Sales Increase in 2025
- American Honda (AHM) posted sales of 1,430,577 units in 2025, its best year since 2021, a year over year increase of 0.5%. The sales increase was achieved despite the impact of changes in market conditions and a microchip shortage that contributed to leaner inventories in the 4th quarter. AHM December sales totaled 118,659 units.
- Honda brand annual sales totaled 1,297,144, up 0.4% compared to last year, with record sales of both light trucks (topping 900,000 units for the first time) and electrified models (over 400,000 units for the first time).
- Acura brand annual sales totaled 133,433 in 2025, up nearly 1%, led by strong sales of gateway models and SUVs. December sales reached 11,843 units, marking the brand’s best month since May as it began to recover from inventory shortages that affected key models throughout the year.
American Honda
2025
Total
1,430,577
+0.5%
Cars
417,269
-4.4%
Trucks
1,013,308
+2.6%
Total
133,433
+0.8%
Cars
28,208
-11.5%
Trucks
105,225
+4.7%
Total
1,297,144
+0.4%
Cars
389,061
-3.9%
Trucks
908,083
+2.4%
American Honda
Q4
Total
332,578
-9.5%
Cars
101,599
+3.2%
Trucks
230,979
-14.1%
Total
34,150
-3.1%
Cars
7,440
+9.6%
Trucks
26,710
-6.1%
Total
298,428
-10.1%
Cars
94,159
+2.8%
Trucks
204,269
-15.1%
American Honda
December
Total
118,659
-12.5%
Cars
36,182
+0.9%
Trucks
82,477
-17.3%
Total
11,843
-8.9%
Cars
2,322
-3.6%
Trucks
9,521
-10.1%
Total
106,816
-12.9%
Cars
33,860
+1.3%
Trucks
72,956
-18.2%
American Honda
2025
Total
1,430,577
+0.5%
Cars
417,269
-4.4%
Trucks
1,013,308
+2.6%
Total
133,433
+0.8%
Cars
28,208
-11.5%
Trucks
105,225
+4.7%
Total
1,297,144
+0.4%
Cars
389,061
-3.9%
Trucks
908,083
+2.4%
Q4
Total
332,578
-9.5%
Cars
101,599
+3.2%
Trucks
230,979
-14.1%
Total
34,150
-3.1%
Cars
7,440
+9.6%
Trucks
26,710
-6.1%
Total
298,428
-10.1%
Cars
94,159
+2.8%
Trucks
204,269
-15.1%
Dec
Total
118,659
-12.5%
Cars
36,182
+0.9%
Trucks
82,477
-17.3%
Total
11,843
-8.9%
Cars
2,322
-3.6%
Trucks
9,521
-10.1%
Total
106,816
-12.9%
Cars
33,860
+1.3%
Trucks
72,956
-18.2%
“Record sales of light trucks and electrified models helped achieve sales increases for the Honda and Acura brands in 2025, despite changes in market conditions and supply constraints,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “We’re grateful for outstanding collaboration across our purchasing, production and sales teams, helping overcome late-year microchip shortages to meet the needs of our customers.”
BRAND REPORT
Sales Highlights
- Record sales of Honda light trucks and electrified models helped the brand to its best sales year since 2021.
- Record sales of Passport totaled 55,231 in 2025, up nearly 70% compared to last year, with rugged TrailSport trims accounting for 80% of sales of the all-new model.
- Record sales of electrified models in 2025, with a third straight year of record hybrid sales led by CR-V hybrid, Accord hybrid and Civic hybrid, plus nearly 40,000 in sales of the Prologue EV.
- Record sales of CR-V, with the model posting over 400,000 units for the second straight year, with 54% of sales from hybrid models, and December sales of 35,150.
- HR-V and Pilot combined for over 270,000 in sales, limited only by production constraints.
- Odyssey posted its best sales since 2019 with over 88,000 units, up 10.2% year over year.
- Honda passenger car sales reached nearly 390,000 units in 2025, led by Civic (over 36% hybrid) and Accord (over 50% hybrid).
- Initial Prelude sales continued in December as shipments of the all-new model continue making their way to dealers nationwide.
Product News
First-ever hybrid-electric Prelude is a finalist for prestigious 2026 North American Car of the Year™ award.
2026 Accord is refreshed and affordable with more standard tech, enhanced styling and a base price under $28,500.
BRAND REPORT
Sales Highlights
- Acura sales increase in 2025 was driven by the success of the brand’s gateway models – ADX and Integra, and a nearly 5% YoY increase in SUV sales.
- All-new ADX premium gateway crossover topped 20,000 units for the year since going on sale in March. ADX continues to capture around 30% of retail sales in its segment.
- Integra, which saw a midcycle change in 2025, experienced December sales over 1,700 units to maintain a significant lead in its segment, with over 35% retail sales share.
- Improved supply in December helped MDX and RDX post their best month since May, with MDX just under 4,000 units and RDX with over 2,700 units.
Product News
ADX and Integra are attracting a new generation of premium buyers to the brand at the gateway of the Acura lineup.
ADX is the third current Acura model to earn a TSP rating from IIHS, joining Integra and MDX.
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