Bad Bunny has released a video trailer for his forthcoming appearance at Super Bowl LX, and the message is so clear it’s stated at the end: “The world” — all different ages, races and styles — “will dance” to his performance.
The message is one of unity, but it’s clear that the world is coming to him. In the clip, we see Bad Bunny walking through a tropical forest — probably his home, Puerto Rico — and he cues up a song on his iPhone (via Super Bowl Halftime sponsor Apple Music), “Baille Inovidable” (“unforgettable dance”), from his most recent album, the multiple-Grammy-nominated “Debí tirar más fotos.”
He is immediately joined by a series of dancers of all different ages and cultures — old, young, male, female, Latino, Black, Asian, white, and in a seemingly pointed message, a young man in a football jersey and backward baseball cap, and later another white man in jeans, a white tee and a Stetson doing a full-on cowboy dance — toward the end of the clip, Bad Bunny even dips that man.
The point is clear: Despite the conservative backlash to him headlining such a symbolic arena for white America, despite the Trump Administration’s threat to have ICE in force at the Super Bowl (as if their usual targets will be there), everyone is welcome at the party.
It is also apparently the only concert he will play on U.S. soil this year. Bad Bunny explicitly avoided the United States on his 2026 tour amid concerns about ICE’s treatment of Latinos.
“There was the issue of — like, fucking ICE could be outside [my concert],” he said. “And it’s something that we were talking about and very concerned about.”
His message could not be more obvious: You’re all welcome, but I’m not changing a thing.
