Google is doubling down on its commitment to keeping Gemini ad-free for the foreseeable future, as ChatGPT prepares to introduce a new revenue stream at the user’s expense.
According to an interview with Alex Heath, Google DeepMind CEO Demis Hassabis reiterated that the company doesn’t have “any plans” to incorporate ads into Gemini. The statement was uttered during a conversation at the World Economic Forum in Davos, Switzerland.
This is the second time Google has commented on its plans, or lack thereof, for ads in Gemini. In December 2025, the company’s VP of Global Ads, Dan Taylor, published a post saying that “there are no ads in the Gemini app and there are no current plans to change that.” The statement was in response to an AdWeek article that claimed Google shared plans with clients to bring ads to the AI model.
Google DeepMind’s CEO goes on to comment on ChatGPT’s recent decision to present ads to users. He notes, “It’s interesting they’ve gone for that so early… Maybe they feel they need to make more revenue.” The comment accomplishes two things: it assures the public that Google has the financial backing to keep Gemini running, and it leaves room for the possibility of ads in the future.
Google says it’s focused on the “core experience” at the moment. With recent additions like Nano Banana Pro, Google is showcasing some of those experiences in full swing.
We don’t have any plans to do [ads] at the moment. I think we’re focusing on the core experience and the core technology of being a better assistant, first and foremost, in a much wider range of things and in more form factors.
I think there’s an interesting balance here, which is that if you want a true universal assistant that you can trust and is personal to you and has a lot of knowledge about you, I think you’d want to know for sure that the things it was recommending to you were genuinely good for you and unbiased and untainted. And I think if you start mixing that with advertising, it could work, but you just have to be very careful about how that’s done. I think there are many ways that could be done badly.
Google hasn’t made any definitive statements suggesting Gemini will never have ads, though the company is adamant that it won’t happen anytime soon.
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