ion they train on, Experian could end up as a beneficiary, not a victim. Add its move into higher-margin software – SaaS is now about 20% of revenue – and the bank sees improving midterm growth and operating leverage, even with a softer 2026 setup.
Why should I care?
For markets: AI’s edge may sit with the data owners.
Experian is a reminder that plenty of value in AI sits upstream. If investors start rewarding recurring, software-like revenue more than tiny tweaks to near-term growth, a 20% SaaS mix could support steadier valuations – especially for firms with data that competitors can’t easily replace.
Zooming out: Credit bureaus are starting to look like platforms.
Information businesses used to live and die by volume and cycles. But as they bundle data into subscription software, margins can improve and profits can scale faster than costs. That shift is why small forecast cuts don’t always change the long-term story.
