The Apprentice – Tim Campbell in conversation: Consistency beats intensity every time. Run, but don’t rush

Tackling high expectations from fellow candidates and the board, it’s no wonder that some challenges overwhelm. As an aide, Campbell is responsible for spotting those who show their true abilities. “They’re throwing themselves fully into the task at hand, and they’re working as part of a team. The reality decisions are made based on meritocracy. It’s about who performs the best, and who’s right for the decision at the time.”

The reality decisions are made based on meritocracy. It’s about who performs the best.

“It’s quite clear from the stories that transpire through each episode, how we get to our decisions, and how Lord Sugar makes decisions, ultimately to have to let somebody go, because there can only be one winner.”

A tough call, no doubt. Fans know the intricacy of the process, no person on the show will have been selected without potential. While some go on to exceed expectations, others fail to present the goods when it counts. The candidates must have the right skills, possess the qualities and demonstrate psychological stamina.

The art of keeping the show relevant is vital, as is the ability to mirror a constantly changing world. Campbell is excited to see The Apprentice keep up with shifting technology, market and economy over the last 20 years.

“There are so many new things that we’re bringing to this series. Whether it’s external advisors, different locations, different technologies, we’re getting the candidates to experience what we are able to do.”

This landmark series takes international to a different level as “Things are faster, they happen quicker. Decisions must be made more rapidly. They’re global. What’s brilliant is that we’re able to reflect that in what we see through the show. We’re going to different destinations.”