The Athletic has live coverage of the Super Bowl LX halftime show featuring Bad Bunny.
Turning Point USA on Monday announced that Kid Rock will headline its streaming event that will take place during Sunday’s Super Bowl. The event, which is called the All-American Halftime Show, will also feature country singers Brantley Gilbert, Lee Brice and Gabby Barrett.
The show will be streamed on all of TPUSA’s social media accounts, including YouTube, X and Rumble, as well as other conservative platforms such as the Daily Wire+, Real America’s Voice and One America News Network. TPUSA is a conservative student organization founded by Charlie Kirk, who was killed last year.
“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” TPUSA spokesman Andrew Kolvet said in a statement. “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game.”
After conservative backlash in the fall over the NFL’s selection of Bad Bunny to headline the Super Bowl halftime show — which will take place on the field at Levi’s Stadium on Sunday — TPUSA announced it would be hosting its own halftime show.
Bad Bunny is a Puerto Rican-born performer whose real name is Benito Antonio Martínez Ocasio. On Sunday night, Ocasio’s album “Debí Tirar Más Foto” won the Grammy for album of the year, the first time a Spanish-language album has won the award.
The most notable name headlining TPUSA’s counterprogramming is Kid Rock, a 55-year-old from Detroit who began as a hip-hop artist before going through many style shifts and most recently performing in the country rock genre. He has been nominated for five Grammys, but has never won. However, he did win Favorite Pop/Rock Male Artist at the American Music Awards in 2003.
Robert James Ritchie, Kid Rock’s real name, appeared in the 2004 Super Bowl halftime show as a featured artist on Nelly’s “Hot in Herre,” where he stirred controversy by appearing in a poncho made from a slit American flag, which Sen. Zell Miller called a “desecration of the American flag.”
Ritchie has performed at political events for President Donald Trump in recent years.
“We’re approaching this show like David and Goliath,” Kid Rock said in a statement Monday. “Competing with the pro football machine and a global pop superstar is almost impossible … or is it?”
Brice is the only other performer on TPUSA’s lineup who has received a Grammy nomination, for best country solo performance for his song “I Drive Your Truck” in 2014.
Brice’s hit song has reached as high as No. 1 on the Billboard Country Airplay chart and been certified 2× Platinum by the Recording Industry Association of America (RIAA) for more than two million units sold.
The other two country singers, Gilbert and Barrett, have never been nominated for a Grammy, though Barrett’s biggest hit, “Bottoms Up,” is certified seven-times Platinum by the RIAA.
