HeroGo is a new grocery delivery service focusing on surplus food to reduce waste, with boxes priced from £10
04:03, 09 Feb 2026Updated 09:50, 09 Feb 2026
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HeroGo salvages top-notch food destined for the bin and delivers it straight to the doorstep(Image: HeroGo)
Food subscription boxes have steadily woven themselves into everyday life, offering convenience, superior ingredients and a subtle feeling of doing the right thing. Yet attempting to shop more ethically and consciously can still seem costly, labour-intensive, or impractical for a regular weekly haul.
HeroGo, a fresh London-based grocery delivery service, aims to make quality food more accessible (and less wasteful) without the typical inflated prices. It collaborates directly with farmers, organic growers and ethical suppliers to deliver food and drink all in one go, right to people’s doorsteps.
However, what truly distinguishes it is its emphasis on surplus food: produce that’s entirely fit for consumption but at risk of going to waste due to oversupply, minor packaging flaws or simply not appearing “supermarket perfect” (wonky veg, I’m looking at you).
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The company claims it can help customers save up to 25% compared to a typical supermarket shop, with weekly boxes ranging from £10 to £18, and first-time buyers receive 50% off their initial delivery. As someone who’s sampled more than a handful of food subscription services over the years in the name of research, HeroGo’s approach genuinely caught my attention.
Could this be a method to eat better and shop smarter? I put it to the test.
HeroGo grocery boxes
50% off
HeroGo
Get the deal here
HeroGo is giving shoppers 50% off their first grocery box.
My honest review of HeroGo
For my initial attempt, I selected the 10 fruit and veg box, which costs approximately £12. One point worth mentioning straight away: customers don’t get to decide exactly what’s included initially, so there’s an element of mystery.
You can determine how frequently you want deliveries (weekly or fortnightly), choose when your first box turns up and even pick delivery time slots, reports MyLondon. However, the actual contents are determined by HeroGo.
When the package arrived at my door, my immediate reaction was: “This is heavy.” I’d anticipated a modest assortment of fruit and veg, so I was genuinely puzzled about what might be inside. Unpacking it proved a delightful surprise.
My HeroGo box containing rescued fruit and veg, as well as ethnically sourced snacks and pantry items(Image: Lauren Codling)
Alongside the anticipated produce were cupboard essentials and treats (plenty of them), making it seem more like a compact grocery haul than a straightforward fruit-and-veg delivery. There were recognisable items like red peppers, apples and oranges, but also several things I had to embarrassingly Google because I had absolutely no clue what they were.
As a somewhat particular eater, I won’t claim I adored everything. A handful of items were handed over to my flatmate, who was delighted to take on fresh beetroots, parsnips and additional oranges.
Bearing this in mind, particular eaters should be aware that not every product will suit their preferences. That said, HeroGo does permit customers to tailor boxes over time, which is encouraging.
Nevertheless, for those who favour knowing what’s in store, Green Chef is a meal subscription platform providing nutritionist-endorsed recipes. The company champions produce from British farms and stockists, and utilises recyclable packaging wherever feasible, which is a significant plus for anyone attempting to make more eco-friendly decisions.
The box includes lots of healthy snacks, including chickpea and lentil crackers and organic vegetable crisps(Image: Lauren Codling)
Alternatively, Gousto offers the largest selection on the market, with more than 175 recipes available each week. Dishes begin at £3.20 per portion, and packages contain pre-portioned ingredients and easy-to-follow recipes.
Returning to HeroGo, one of the greatest surprises (and standouts) proved to be the snacks. I’m a compulsive snacker – the sort of individual who ‘nips out’ and returns with chocolate and crisps – so discovering an assortment of ready-to-consume treats was a triumph.
The package featured chocolate buttons, chickpea and lentil crackers, organic vegetable crisps, and additional items. Truthfully, this may well have been my preferred element of the entire experience: having healthier snacking options available meant my typical corner shop dashes were entirely eliminated that week.
Regarding the fresh produce, I was originally apprehensive, largely because I hadn’t got a definite strategy for them. However, it ultimately encouraged me to get creative.
The box also comes with handy everyday items, such as oat milk(Image: Lauren Codling)
The spuds were transformed into homemade chips one night, the red peppers were added directly into a curry, and my partner and I even roasted the leeks to enhance a shop-bought pizza (strongly recommend). The barista’s oat milk has subsequently elevated my morning brews, whilst the organic tinned tomatoes proved ideal for my signature aubergine, halloumi and tomato pan dish.
In terms of value, I was truly taken aback. The standard throughout felt premium; the sort of labels I’d expect to find in an upmarket delicatessen rather than a discounted food parcel.
It also introduced me to some new favourites (Montezuma’s chocolate buttons), which is invariably a plus. For a box constructed around surplus produce, nothing felt like a trade-off – and that, for me, represents the genuine appeal.
Final thoughts on HeroGo
HeroGo appears to be a truly clever compromise between conscious consumption and daily practicality. It won’t accommodate perfectionists or particularly fussy diners.
However, for those receptive to a touch of unpredictability, it provides remarkable value, premium-quality produce and treats, and a positive strategy for minimising food waste, without the typical inflated cost. For anyone seeking to eat more thoughtfully, waste less and break free from supermarket routine, it’s a service definitely worth exploring.
