American Eagle has tapped multiplatinum, award-winning singer-songwriter Ella Langley for her first fashion campaign.
The 26-year-old Langley will be attending Stagecoach Music Festival this year from April 24 to 26, which American Eagle is sponsoring.
The campaign taps into the growing cultural crossover between fashion and country, particularly with Gen Z. According to a 2025 Live Nation survey, 63 percent of country music listeners are Gen Z or Millennial, with Gen Z among the fastest-growing demographic of listeners.
Ella Langley in American Eagle’s spring campaign.
Courtesy of American EAgle
Asked why they chose Langley for the campaign, Craig Brommers, chief marketing officer of American Eagle, said, “The decision to partner with Ella is about understanding where our audience is today and where culture is going.” He said that American Eagle is the number-one jeans brand for Gen Z, and with women’s products making up 70 percent of their business, “we are always paying close attention to who is connecting with women today.”
He said that Langley resonates with her female audience and “represents a new wave of country music.”
American Eagle has tapped Ella Langley for spring campaign.
Courtesy of American Eagle
“Additionally, music has always been a key passion pillar for our consumer, and we also know that interest in country music, especially with Gen Z women, is on the rise. That momentum and the alignment with the brand’s values of authenticity and confidence have proven a perfect alignment,” he said.
Brommers added that the brand has worked with musicians across several different music genres, “though this is our biggest campaign with a headlining country music star.”
American Eagle dipped its toe into the world of country music last March when the retailer popped up in Nashville for the AE Denim Deli, a two-day pop-up which invited musicians, especially country, to participate in an open mic.
As for what he hopes Langley will do for the AE brand, Brommers said, “As its core, this partnership is about reaching new customers, particularly Gen Z women, while continuing to build brand consideration and affinity. Ella helps us show up in a culturally relevant way within music and entertainment, spaces where we know our customer is already highly engaged. By partnering with talent that feels authentic to this moment in time, we’re able to reinforce AE’s role in culture as a brand; we’re not only spectators in culture, but we actively participate and connect with our audience in meaningful ways.”
Ella Langley for American Eagle.
Courtesy of American Eagle
Langley will be present across all consumer touch points, including online, in-store, social and paid. She is also featured in some of the key items for the season, such as the Stretch Super Low-Rise Kick bootcut jean and Denim Tucker jacket, driving home their top products with a curated shop on the homepage of her selects.
This week Langley made history by becoming the first woman to ever top the Billboard Hot 100, Hot Country Songs & Country Airplay charts at the same time at number one with her new song, “Choosin’ Texas” from her new album.
Langley, who hails from Alabama, first gained attention through viral social media performances and songwriting collaborations. She signed with Columbia Records/Sony Music Nashville and released her first album, “Hungover,” in August 2024. She will release her second album, “Dandelion,” in April and embark on a 2026 U.S. tour visiting Toledo, St. Louis, Oklahoma City, Austin, Fort Worth and more.
