Photo: Gordon von Steiner
Oh, to be Dakota Johnson. The actress stars in Calvin Klein’s new spring 2026 campaign, debuting the brand’s Ultralight underwear and ’90s denim collections — and it puts every other “day in the life” video on the internet to shame. Directed and photographed by Gordon von Steiner, the clip follows a scantily clad Johnson through a chill day at home that consists of listening to music on her couch (confirmed: She’s a member of the @WiredItGirls club), playing pool, and relaxing in the sun.
She wears a few different versions of Calvin Klein Ultralight underwear, including a cotton pair and a bra and cheekily slips off a pair of baggy jeans throughout the ad. At just 15 seconds, it manages to capture both the signature sensuality of Calvin Klein and the effortlessly cool, unfiltered personality of everyone’s favorite chaos agent.
The campaign — launching globally today across Calvin Klein retail, calvinklein.com, and social platforms — celebrates the barely there feel and sculpting designs of the Ultralight underwear and Perfectly Fit bra, plus a new ’90s denim collection. It features three silhouettes: the high-rise, straight-leg Archive High Rise Slim jean; the vintage-inspired Relaxed Trucker; and the easy-to-wear, relaxed-fit Baggy jean.
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