Popular chocolate company sold in Tesco, Asda and Morrisons falls into liquidation

The UK chocolate company has been in operation since 2022.
09:34, 12 Mar 2026
A UK chocolate maker has gone into liquidation(Image: Manu Vega via Getty Images)
A British chocolate firm has entered liquidation, as revealed in a notice in the London Gazette. The company, which has operated since 2022, prides itself on crafting “exceptional, everyday treats”, including traditional flavours.
The announcement confirms that liquidators were appointed to Icon Foods Ltd on 2 March 2026. The Essex-based business is located at 19-20 Bourne Court, Southend Road, Woodford Green.
Their range includes truffle bars, milk chocolate-orange bars, and dark chocolate milk truffles. According to their website, their products are available at Iceland, Morrisons Daily, WH Smith, Aldi, Asda, Home Bargains, Co-op, Tesco and Spar.
On Companies House, the official UK database for limited companies, its business nature is listed as the “wholesale of sugar and chocolate and sugar confectionery”.
Its chocolate has been stocked in major supermarkets(Image: Katsumi Murouchi via Getty Images)
Steven Edwards and Mark Holborow of Crowe U.K. LLP have been named as joint liquidators. This follows a creditors’ meeting and resolutions for winding up, reports the Express.
A Creditors’ Voluntary Liquidation (CVL) has occurred. This occurs when a company’s management decides to sell its assets to settle its debts.
According to insolvency firm Oliver Ellit, this can occur for various reasons, such as pressure from HMRC over tax debts, pressure from creditors who are owed money, or to avoid the risk of compulsory liquidation.
Icon Foods Ltd prided itself on sustainability and quality. Its website declares: “Our chocolate is made from Fairtrade cocoa and natural ingredients, free from palm oil and harmful additives.”
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It further states: “Every product is packaged in recyclable materials, reflecting our commitment to reducing waste and supporting a healthier planet.
“In partnership with Keswick Enterprises, we provide retailers with seamless, full-service solutions under one roof-from innovative product ideas to expertly handled packaging.”
A number of other British businesses have recently fallen into liquidation. This includes ‘Britain’s most famous company’, the original East India Company.
According to The Sunday Times, the company owed over £600,000 to its parent company, the East India Company Group, as well as £163,105 to employees and £193,789 in tax.



