Gap Brings its Iconic “Hoodie House” Experience to Coachella 2026 as the Festival’s Exclusive Clothing Apparel Sponsor

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Gap Brings its Iconic “Hoodie House” Experience to Coachella 2026 as the Festival’s Exclusive Clothing Apparel Sponsor

A limited-edition Gap x Coachella hoodie and on-site customization experience debut as Gap joins the festival for the first time

This spring, Gap is bringing its iconic hoodie to the desert. In April, Gap will debut Hoodie House at the Coachella Valley Music and Arts Festival as the festival’s exclusive clothing apparel sponsor and official merch partner. The experience reinforces Gap’s continued commitment to celebrating music and culture through creativity, self-expression and effortless American style – further cementing Gap as the Home of the Hoodie.

Located directly within the festival grounds, Hoodie House will serve as an immersive hub where festivalgoers, creators and artists can connect through fashion, music and culture. Designed to blend Gap’s signature brand codes with California’s cool desert vibes, the space will feature exclusive product, customization and lounge seating where guests can recharge, create, cool down and experience Gap in a completely new way.

“Coachella is one of the most influential global stages for music, movement and creativity, making it a natural place for Gap to show up and engage audiences in a meaningful way,” said Fabiola Torres, Chief Marketing Officer, Gap brand. “As we continue to strengthen our connection to music culture, Hoodie House brings one of our most recognizable icons into that environment and gives festivalgoers the opportunity to make it their own.”

At the center of the activation is a limited-edition Gap x Coachella hoodie available exclusively during both festival weekends, April 10–12 and April 17–19. Offered in a monochrome palette of black, navy and Gap’s signature heather grey, the hoodie serves as a versatile festival layer and can be personalized on-site at Hoodie House with limited-edition custom patches, hoodie drawstring bead sets, and collectible bag charms, with new charms dropping each day – all designed exclusively for the Gap experience at Coachella. This activation marks Gap’s second iteration of its Hoodie House, which first debuted in Gap’s hometown of San Francisco in Fall 2025.

The Gap x Coachella hoodie is available in Gap’s Heavyweight fleece and VintageSoft French Terry fabrications, designed to transition easily from daytime wear to cooler desert evenings. The limited-edition style will be available in sizes XS–XXL and retail for $100, with $10 customization available on-site.

Hoodie House – accessible to both General Admission and VIP ticket-holders — will also offer unique access for Gap Encore Members and credit card holders, who will have the opportunity to reserve express access to the activation in the Encore Market ahead of the festival. All festival attendees can join Encore for free to play the claw machine at Hoodie House for a chance to win a variety of rewards, including an upgrade to VIP Coachella access.

About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections as well as limited-edition collections with GapStudio and with partner brands through GapX. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.  