Please join us for an upcoming webinar, Artificial Intelligence, Real Legal Risks: What Every Brand Needs to Know, featuring Foley Hoag’s Advertising and Marketing Practice Chair, August Horvath, and Senior Advertising and Marketing Law Associate Mital Patel. This timely session will offer practical guidance for legal professionals, marketers, and business leaders seeking to harness the power of AI while managing legal exposure.
AI is transforming advertising and marketing at an unprecedented pace, but these innovations carry significant legal and regulatory risks. Companies must navigate regulatory compliance, potential litigation, compliance with advertising platforms’ rules, and the growing threat of consumer deception, whether through AI-generated content that fabricates benefits or testimonials, or through “AI washing,” the practice of exaggerating the extent of a product or service’s use of AI. As regulators crack down and consumers grow more sophisticated, misleading AI claims can lead to lawsuits, regulatory penalties, and lasting reputational damage.
In this webinar, August Horvath and Mital Patel will explore how to ensure generative AI tools are used responsibly, including the role of disclosures and the importance of substantiating AI-driven claims and testimonials. They will also address how to avoid misleading AI-based promotional content, distinguish between creative enhancement and consumer deception, and implement safeguards against AI washing. Attendees will come away with actionable strategies for mitigating risk and building responsible AI advertising and marketing practices.
Who Should Attend
This webinar is designed for in-house counsel, compliance professionals, brand managers, CMOs, and anyone involved in the development or oversight of AI-driven advertising and marketing campaigns.
CLE credit for this course is available in New York and California. This program is offering 1.0 Areas of Professional Practice Credit(s) in NY, and 1.0 General Credit(s) in CA. The program is appropriate for both newly admitted attorneys and experienced attorneys. Please contact us for details.
