The Biebers have been busy.
In concert with Justin Bieber’s headlining of Coachella Saturday, the husband-and-wife duo are launching Spotwear with Rhode, the brand founded by Hailey Bieber in 2022.
The hydrocolloid pimple patches, fashioned after mushrooms, daisies, jelly beans, bubbles and more, will debut on Rhode’s website April 13. The launch will debut in tandem with a new peptide lip treatment in the flavor caramelized banana, and the peptide eye prep in banana peel, all of which are limited edition. The patches will retail for $16.
That being said, the patches will become a staple for the brand with new designs to drop down the line, Hailey Bieber told WWD.
“It’s become mainstream,” Bieber said of wearing pimple patches outdoors. “People go out in their day-to-day life wearing these fun stickers to cover a blemish. It also has become this very Instagrammable and fun thing, and so I like calling them wearables, like the eye patches. There’s this bit of this culture that has really come around these products that I think has been really enjoyable.”
Bieber was specific about collaborating with her husband on the launch, which follows other marquee collaborations like with Krispy Kreme. “Justin has now very famously been photographed in blemish stickers and has been really up front about struggling with his skin before,” she said. “He loves pimple stickers and he wears them all the time. It’s something that I think felt the most organic, if there was ever going to be some form of collaboration between him and I, it couldn’t be a better product. And then, it couldn’t be better timing around Coachella.”
The first launch, tied to the festival, will precede other designs from the brand. “I like the shapes, I like the colors. I think they’re fun, different and they’re very Rhode. They fit into our world and our aesthetic really well,” Bieber said. “I also think they do work to heal a blemish.”
The category is fairly new, having largely not gained traction until the pandemic. Earlier incumbents include Starface, Peace Out Skincare and Hero Cosmetics, the latter of which sold to Church & Dwight in 2022 for $630 million.
“We’re not the first people to have done this, by any means. There’s been so many that have gone before us in this category that are also amazing,” Bieber said. “But, you know, we always like to do things the Rhode way and we like to make it our own version of it.”
The business has had a busy past 12 months, having been acquired by E.l.f. Beauty in 2025 before it launched its first retail partnership, with Sephora. At the time of E.l.f.’s most recent earnings call, Rhode was the top brand in Sephora North America, and the U.K. launch was five times larger than the previous best launch. For the quarter ending Dec. 31, 2025, Rhode reached $128.2 million in sales, per a Securities and Exchange Commission filing.
