Euphoria made a triumphant return to HBO on Sunday.
The Season 3 premiere drew 8.5M U.S. viewers in three days across linear and streaming, outperforming the Season 2 premiere by 44%, per the network.
The episode was expected to draw a large audience given the buzz surrounding the two trailers released pre-premiere. Just ahead of the premiere, Deadline exclusively reported that the second trailer for Season 3 amassed 157M views in two days. It broke a record that the previous Euphoria Season 3 trailer already held, besting its predecessor by 57%.
Per HBO, Euphoria has been the top title on platform globally since the Season 3 debut night.
Euphoria exploded after its first season and has only grown in popularity as many of its main cast have become stars in their own right. HBO says it is now one of the most-watched series in the network’s entire history.
The series left things on a high note in 2022 when the Season 2 finale drew a series record audience with 6.6M viewers across all HBO platforms. The season finale audience was up 30% from the previous week and surpassed the Season 1 finale in 2019, which earned 530,000 viewers.
Season 3 of Euphoria is set several years after the main characters have graduated from high school, marking a pretty significant time jump for the series. This season is likely to be the series’ last, though there is no official word on that yet.
Euphoria is written, directed, and executive produced by Sam Levinson.
